Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

Total Quality Management and Business Excellence

Volumn 14, Issue 6, 2003, Pages 677-693

  Chen, Rong ^a   He, Feng ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b SHAANXI NORMAL UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 30244439496     PISSN: 14783363     EISSN: None     Source Type: Journal    
DOI: 10.1080/1478336032000053825     Document Type: Conference Paper

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