A Picture is Worth a Thousand Words: Source Credibility Theory Applied to Logo and Website Design for Heightened Credibility and Consumer Trust

International Journal of Human-Computer Interaction

Volumn 30, Issue 1, 2014, Pages 63-93

  Lowry, Paul Benjamin ^a   Wilson, David W ^b   Haig, William L ^c  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b UNIVERSITY OF ARIZONA   (United States)

^c Powerlogos Design   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DESIGN; HUMAN COMPUTER INTERACTION; WEBSITES;

CREDIBILITY-BASED; FIRST IMPRESSIONS; INTERNATIONAL JOURNALS; LOGO DESIGN; ON-LINE INTERACTIONS; ONLINE EDITIONS; ONLINE ENVIRONMENTS; SOURCE CREDIBILITY THEORY;

WEB DESIGN;

EID: 84889561169     PISSN: 10447318     EISSN: 15327590     Source Type: Journal    
DOI: 10.1080/10447318.2013.839899     Document Type: Article

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