The effects of temporal consistency of sales promotions and availability on consumer choice behavior

Journal of Marketing Research

Volumn 39, Issue 3, 2002, Pages 304-320

  Swait, Joffre ^a   Erdem, Tülin ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036693204     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.3.304.19106     Document Type: Article

References (36)

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