메뉴 건너뛰기




Volumn 22, Issue 2, 2011, Pages 254-268

The effect of online privacy information on purchasing behavior: An experimental study

Author keywords

E commerce; Economics; Experimental economics; Information systems; Privacy

Indexed keywords


EID: 79957667271     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1090.0260     Document Type: Article
Times cited : (620)

References (73)
  • 1
    • 85005305538 scopus 로고
    • The market for lemons: Quality uncertainty and the market mechanism
    • Ackerlof, G. 1970. The market for lemons: Quality uncertainty and the market mechanism. Quart. J. Econom. 84(3) 488-500.
    • (1970) Quart. J. Econom. , vol.84 , Issue.3 , pp. 488-500
    • Ackerlof, G.1
  • 2
    • 3242812017 scopus 로고    scopus 로고
    • Privacy in electronic commerce and the economics of immediate gratification
    • ACM Press, New York
    • Acquisti, A. 2004. Privacy in electronic commerce and the economics of immediate gratification. Proc. ACM Electronic Commerce Conf. 'EC '04, ACM Press, New York, 21-29.
    • (2004) Proc. ACM Electronic Commerce Conf. 'EC '04 , pp. 21-29
    • Acquisti, A.1
  • 4
    • 3242743529 scopus 로고    scopus 로고
    • Losses, gains and hyperbolic discounting: An experimental approach to information security attitudes and behavior
    • College Park, MD
    • Acquisti, A., J. Grossklags. 2003. Losses, gains, and hyperbolic discounting: An experimental approach to information security attitudes and behavior. Proc. 2nd Workshop Econom. Inform. Security (WEIS '03), College Park, MD.
    • (2003) Proc. 2nd Workshop Econom. Inform. Security (WEIS '03)
    • Acquisti, A.1    Grossklags, J.2
  • 5
    • 14744275332 scopus 로고    scopus 로고
    • Privacy and rationality in decision making
    • Acquisti, A., J. Grossklags. 2005a. Privacy and rationality in decision making. IEEE Security and Privacy 3(1) 26-33.
    • (2005) IEEE Security and Privacy , vol.3 , Issue.1 , pp. 26-33
    • Acquisti, A.1    Grossklags, J.2
  • 7
    • 14744280530 scopus 로고    scopus 로고
    • Conditioning prices on purchase history
    • Acquisti, A., H. Varian. 2005. Conditioning prices on purchase history. Marketing Sci. 24(3) 1-15.
    • (2005) Marketing Sci , vol.24 , Issue.3 , pp. 1-15
    • Acquisti, A.1    Varian, H.2
  • 8
    • 0141816228 scopus 로고    scopus 로고
    • Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior
    • Ba, S., P. A. Pavlou. 2002. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quart. 26(3) 243-268.
    • (2002) MIS Quart , vol.26 , Issue.3 , pp. 243-268
    • Ba, S.1    Pavlou, P.A.2
  • 9
    • 84867973432 scopus 로고    scopus 로고
    • Trustworthiness in electronic commerce: The role of privacy, security, and site attributes
    • Belanger, F., J. S. Hiller, W. Smith. 2002. Trustworthiness in electronic commerce: The role of privacy, security, and site attributes. J. Strategic Inform. Systems 11 245-270.
    • (2002) J. Strategic Inform. Systems , vol.11 , pp. 245-270
    • Belanger, F.1    Hiller, J.S.2    Smith, W.3
  • 10
    • 0002587094 scopus 로고    scopus 로고
    • TRUSTe: An online privacy seal program
    • Benassi, P. 1999. TRUSTe: An online privacy seal program. Comm. ACM 42(2) 56-59.
    • (1999) Comm. ACM , vol.42 , Issue.2 , pp. 56-59
    • Benassi, P.1
  • 11
    • 33947186222 scopus 로고    scopus 로고
    • Investigating the relationship between Internet privacy concerns and online purchase behavior
    • Brown, M., R. Muchira. 2004. Investigating the relationship between Internet privacy concerns and online purchase behavior. J. Electronic Commerce Res. 5(1) 62-70.
    • (2004) J. Electronic Commerce Res. , vol.5 , Issue.1 , pp. 62-70
    • Brown, M.1    Muchira, R.2
  • 12
    • 3042809123 scopus 로고    scopus 로고
    • Understanding the privacy space
    • Brunk, B. D. 2002. Understanding the privacy space. First Monday 7(10). http://firstmonday.org/issues/issue7_10/brunk/index.html.
    • (2002) First Monday , vol.7 , Issue.10
    • Brunk, B.D.1
  • 13
    • 85041817339 scopus 로고    scopus 로고
    • Burst Media. Burst Media
    • Burst Media. 2009. Online privacy still a consumer concern. Burst Media, http://www.burstmedia.com/assets/newsletter/items/2009_02_01.pdf.
    • (2009) Online privacy still a consumer concern
  • 16
    • 79960363597 scopus 로고    scopus 로고
    • CBS News
    • CBS News. 2005. Poll: Privacy rights under attack. http://www.cbsnews.com/stories/2005/09/30/opinion/polls/main894733.shtml.
    • (2005) Poll: Privacy rights under attack
  • 17
    • 14744270170 scopus 로고    scopus 로고
    • Personalization versus privacy: An empirical examination of the online consumers' dilemma
    • Chellappa, R., R. G. Sin. 2005. Personalization versus privacy: An empirical examination of the online consumers' dilemma. Inform. Tech. Management 6(2-3) 181-202.
    • (2005) Inform. Tech. Management , vol.6 , Issue.2-3 , pp. 181-202
    • Chellappa, R.1    Sin, R.G.2
  • 18
    • 0032161579 scopus 로고    scopus 로고
    • The effects of framing price promotion messages on consumers' perceptions and purchase intentions
    • Chen, S.-F. S., K. B. Monroe, Y. C. Lou. 1998. The effects of framing price promotion messages on consumers' perceptions and purchase intentions. J. Retailing 74(3) 353-372.
    • (1998) J. Retailing , vol.74 , Issue.3 , pp. 353-372
    • Chen, S.-F.1    Monroe, K.B.2    Lou, Y.C.3
  • 20
    • 0038684367 scopus 로고    scopus 로고
    • O'Reilly & Associates, Sebastopol, CA
    • Cranor, L. 2002. Web Privacy with P3P. O'Reilly & Associates, Sebastopol, CA.
    • (2002) Web Privacy with P3P
    • Cranor, L.1
  • 22
    • 0034396278 scopus 로고    scopus 로고
    • Protecting privacy online: Is self-regulation working?
    • Culnan, M. J. 2000. Protecting privacy online: Is self-regulation working? J. Public Policy Marketing 19(1) 20-26.
    • (2000) J Public Policy Marketing , vol.19 , Issue.1 , pp. 20-26
    • Culnan, M.J.1
  • 23
    • 0033464665 scopus 로고    scopus 로고
    • Information privacy concerns, procedural fairness, and impersonal trust
    • Culnan, M. J., P. K. Armstrong. 1999. Information privacy concerns, procedural fairness, and impersonal trust. Organ. Sci. 10(1) 104-115.
    • (1999) Organ. Sci. , vol.10 , Issue.1 , pp. 104-115
    • Culnan, M.J.1    Armstrong, P.K.2
  • 24
    • 33645133251 scopus 로고    scopus 로고
    • An extended privacy calculus model for e-commerce transactions
    • Dinev, T., P. Hart. 2006. An extended privacy calculus model for e-commerce transactions. Inform. Systems Res. 17(1) 61-80.
    • (2006) Inform. Systems Res. , vol.17 , Issue.1 , pp. 61-80
    • Dinev, T.1    Hart, P.2
  • 28
    • 67650897413 scopus 로고    scopus 로고
    • When 25 cents is too much: An experiment on willingness-to-sell and willingness-to-protect personal information
    • Pittsburgh, PA
    • Grossklags, J., A. Acquisti. 2007. When 25 cents is too much: An experiment on willingness-to-sell and willingness-to-protect personal information. Proc. 6th Workshop Econom. Inform. Security (WEIS '07), Pittsburgh, PA.
    • (2007) Proc. 6th Workshop Econom. Inform. Security (WEIS '07)
    • Grossklags, J.1    Acquisti, A.2
  • 29
    • 38349195111 scopus 로고    scopus 로고
    • Overcoming online information privacy concerns: An information processing theory approach
    • Hann, I. H., K. L. Hui, T. Lee, I. Png. 2007. Overcoming online information privacy concerns: An information processing theory approach. J. Management Inform. Systems 24(2) 13-42.
    • (2007) J. Management Inform. Systems , vol.24 , Issue.2 , pp. 13-42
    • Hann, I.H.1    Hui, K.L.2    Lee, T.3    Png, I.4
  • 30
    • 0037749111 scopus 로고    scopus 로고
    • Technical report Harris Interactive
    • Harris Interactive. 2001. Privacy on & off the Internet: What consumers want. Technical report, http://www.aicpa.org/download/webtrust/priv_rpt_21mar02.pdf.
    • (2001) Privacy on & off the Internet: What consumers want
  • 33
    • 33847712553 scopus 로고    scopus 로고
    • The value of privacy assurance: An exploratory field experiment
    • Hui, K.-L., H.-H. Teo, S.-Y. T. Lee. 2007. The value of privacy assurance: An exploratory field experiment. MIS Quart. 31(1) 19-33.
    • (2007) MIS Quart , vol.31 , Issue.1 , pp. 19-33
    • Hui, K.-L.1    Teo, H.-H.2    Lee, S.-Y.3
  • 34
    • 4544286640 scopus 로고    scopus 로고
    • Privacy policies as decision-making tools: an evaluation of online privacy notices
    • Jensen, C., C. Potts. 2004. Privacy policies as decision-making tools: an evaluation of online privacy notices. Proc. SIGCHI Conf. Human Factors Comput. Systems 471-478.
    • (2004) Proc. SIGCHI Conf. Human Factors Comput. Systems , pp. 471-478
    • Jensen, C.1    Potts, C.2
  • 35
    • 19944420514 scopus 로고    scopus 로고
    • Privacy practices of Internet users: Self-reports versus observed behavior
    • Jensen, C., C. Potts, C. Jensen. 2005. Privacy practices of Internet users: Self-reports versus observed behavior. Internat. J. Human-Comput. Stud. 63(1-2) 203-227.
    • (2005) Internat. J. Human-Comput. Stud. , vol.63 , Issue.1-2 , pp. 203-227
    • Jensen, C.1    Potts, C.2    Jensen, C.3
  • 36
    • 0003422547 scopus 로고
    • Prentice-Hall, Upper Saddle River, NJ
    • Kahneman, D. 1973. Attention and Effort. Prentice-Hall, Upper Saddle River, NJ.
    • (1973) Attention and Effort
    • Kahneman, D.1
  • 37
    • 0000125532 scopus 로고
    • Prospect theory: An analysis of decision under risk
    • Kahneman, D., A. Tversky. 1979. Prospect theory: An analysis of decision under risk. Econometrica 47(2) 263-291.
    • (1979) Econometrica , vol.47 , Issue.2 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 38
    • 0041906967 scopus 로고
    • Choices, values, and frames
    • Kahneman, D., A. Tversky. 1984. Choices, values, and frames. Amer. Psychologist 39(4) 341-350.
    • (1984) Amer. Psychologist , vol.39 , Issue.4 , pp. 341-350
    • Kahneman, D.1    Tversky, A.2
  • 39
    • 33847386764 scopus 로고    scopus 로고
    • Promoting i-Safety: Effects of privacy warnings and privacy seals on risk assessment and online privacy behavior
    • LaRose, R., N. J. Rifon. 2007. Promoting i-Safety: Effects of privacy warnings and privacy seals on risk assessment and online privacy behavior. J. Consumer Affairs 41(1) 127-149.
    • (2007) J. Consumer Affairs , vol.41 , Issue.1 , pp. 127-149
    • LaRose, R.1    Rifon, N.J.2
  • 42
    • 13244298307 scopus 로고    scopus 로고
    • Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model
    • Malhotra, N., S. S. Kim, J. Agarwal. 2004. Internet users' information privacy concerns (IUIPC): The construct, the scale, and a causal model. Inform. Systems Res. 15(4) 336-355.
    • (2004) Inform. Systems Res. , vol.15 , Issue.4 , pp. 336-355
    • Malhotra, N.1    Kim, S.S.2    Agarwal, J.3
  • 44
    • 0037660095 scopus 로고    scopus 로고
    • What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology
    • McKnight, H. D., N. L. Chervany. 2002. What trust means in e-commerce customer relationships: An interdisciplinary conceptual typology. Internat. J. Electronic Commerce 6(2) 35-59.
    • (2002) Internat. J. Electronic Commerce , vol.6 , Issue.2 , pp. 35-59
    • McKnight, H.D.1    Chervany, N.L.2
  • 45
    • 0007224096 scopus 로고
    • Making executive information systems more effective
    • McLeod, R. J., J. W. Jones. 1986. Making executive information systems more effective. Bus. Horizons 29(5) 29-37.
    • (1986) Bus. Horizons , vol.29 , Issue.5 , pp. 29-37
    • McLeod, R.J.1    Jones, J.W.2
  • 46
    • 0036814612 scopus 로고    scopus 로고
    • Using the content of online privacy notices to inform public policy: A longitudinal analysis of the 1998-2002 U.S. Web surveys
    • Milne, G. R., M. J. Culnan. 2002. Using the content of online privacy notices to inform public policy: A longitudinal analysis of the 1998-2002 U.S. Web surveys. Inform. Soc. 18(5) 345-359.
    • (2002) Inform. Soc. , vol.18 , Issue.5 , pp. 345-359
    • Milne, G.R.1    Culnan, M.J.2
  • 47
    • 21344485586 scopus 로고
    • Direct mail privacy-efficiency trade-offs within an implied social contract framework
    • Milne, G. R., M. E. Gordon. 1993. Direct mail privacy-efficiency trade-offs within an implied social contract framework. J. Public Policy Marketing 12(2) 206-15.
    • (1993) J. Public Policy Marketing , vol.12 , Issue.2 , pp. 206-215
    • Milne, G.R.1    Gordon, M.E.2
  • 48
    • 0036252879 scopus 로고    scopus 로고
    • Internet seals of approval: Effects on online privacy policies and consumer perceptions
    • Miyazaki, A., S. Krishnamurthy. 2002. Internet seals of approval: Effects on online privacy policies and consumer perceptions. J. Consumer Affairs 36(1) 28-49.
    • (2002) J. Consumer Affairs , vol.36 , Issue.1 , pp. 28-49
    • Miyazaki, A.1    Krishnamurthy, S.2
  • 49
    • 14544301547 scopus 로고    scopus 로고
    • Do consumers understand the role of privacy seals in e-commerce?
    • Moores, T. 2005. Do consumers understand the role of privacy seals in e-commerce? Comm. ACM 48(3) 86-91.
    • (2005) Comm. ACM , vol.48 , Issue.3 , pp. 86-91
    • Moores, T.1
  • 50
    • 29844455709 scopus 로고    scopus 로고
    • Do privacy seals in Ecommerce really work?
    • Moores, T. T., G. Dhillon. 2003. Do privacy seals in Ecommerce really work? Comm. ACM 46(12) 265-271.
    • (2003) Comm. ACM , vol.46 , Issue.12 , pp. 265-271
    • Moores, T.T.1    Dhillon, G.2
  • 52
    • 33750694352 scopus 로고    scopus 로고
    • Privacy Leadership Initiative Conducted by Harris Interactive
    • Privacy Leadership Initiative. 2001. Privacy notices research final results. Conducted by Harris Interactive. http://www.ftc.gov/bcp/workshops/glb/supporting/harris%20results.pdf.
    • (2001) Privacy notices research final results
  • 54
    • 33745325788 scopus 로고    scopus 로고
    • Your privacy is sealed: Effects of Web privacy seals on trust and personal disclosures
    • Rifon, N. J., R. LaRose, S. M. Choi. 2005. Your privacy is sealed: Effects of Web privacy seals on trust and personal disclosures. J. Consumer Affairs 39(2) 339-362.
    • (2005) J. Consumer Affairs , vol.39 , Issue.2 , pp. 339-362
    • Rifon, N.J.1    LaRose, R.2    Choi, S.M.3
  • 55
    • 27544484603 scopus 로고    scopus 로고
    • Data users versus data subjects: Are consumers willing to pay for property rights to personal information?
    • Big Island, HI
    • Rose, E. 2005. Data users versus data subjects: Are consumers willing to pay for property rights to personal information? Proc. 38th Hawaii Internat. Conf. System Sci. (HICSS '05), Big Island, HI.
    • (2005) Proc. 38th Hawaii Internat. Conf. System Sci. (HICSS '05)
    • Rose, E.1
  • 57
    • 0000952826 scopus 로고
    • Premiums for high quality products as returns to reputations
    • Shapiro, C. 1983. Premiums for high quality products as returns to reputations. Quart. J. Econom. 98(4) 659-679.
    • (1983) Quart. J. Econom. , vol.98 , Issue.4 , pp. 659-679
    • Shapiro, C.1
  • 59
    • 0000981743 scopus 로고    scopus 로고
    • Information privacy: Measuring individuals' concerns about organizational practices
    • Smith, H. J., S. Milberg, S. Burke. 1996. Information privacy: Measuring individuals' concerns about organizational practices. MIS Quart. 20(2) 167-196.
    • (1996) MIS Quart , vol.20 , Issue.2 , pp. 167-196
    • Smith, H.J.1    Milberg, S.2    Burke, S.3
  • 61
    • 0038588436 scopus 로고    scopus 로고
    • E-privacy in 2nd generation e-commerce: Privacy preferences versus actual behavior
    • ACM, New York
    • Spiekermann, A., J. Grossklags, B. Berendt. 2001. E-privacy in 2nd generation e-commerce: Privacy preferences versus actual behavior. Proc. 3rd ACM Conf. Electronic Commerce, ACM, New York, 38-47.
    • (2001) Proc. 3rd ACM Conf. Electronic Commerce , pp. 38-47
    • Spiekermann, A.1    Grossklags, J.2    Berendt, B.3
  • 62
    • 0036004583 scopus 로고    scopus 로고
    • An empirical examination of the concern for information privacy instrument
    • Stewart, K. A., A. H. Segars. 2002. An empirical examination of the concern for information privacy instrument. Inform. Systems Res. 13(1) 36-49.
    • (2002) Inform. Systems Res. , vol.13 , Issue.1 , pp. 36-49
    • Stewart, K.A.1    Segars, A.H.2
  • 65
    • 14744272901 scopus 로고    scopus 로고
    • Consumer privacy and the market for customer information
    • Taylor, C. R. 2004. Consumer privacy and the market for customer information. Rand J. Econom. 35(4) 631-51.
    • (2004) Rand J. Econom. , vol.35 , Issue.4 , pp. 631-651
    • Taylor, C.R.1
  • 66
    • 4244094595 scopus 로고    scopus 로고
    • Everybody talks about online privacy, but few do anything about it
    • (June 3) Section C, Column 1 6
    • Tedeschi, B. 2002. Everybody talks about online privacy, but few do anything about it. New York Times (June 3) Section C, Column 1 6.
    • (2002) New York Times
    • Tedeschi, B.1
  • 69
    • 14744272698 scopus 로고    scopus 로고
    • Why we can't be bothered to read privacy policies: Models of privacy economics as a lemons market
    • L. J. Camp, S. Lewis, eds. Kluwer, New York
    • Vila, T., R. Greenstadt, D. Molnar. 2004. Why we can't be bothered to read privacy policies: Models of privacy economics as a lemons market. L. J. Camp, S. Lewis, eds. The Economics of Information Security. Kluwer, New York, 143-154.
    • (2004) The Economics of Information Security , pp. 143-154
    • Vila, T.1    Greenstadt, R.2    Molnar, D.3
  • 72
    • 0000319978 scopus 로고
    • The relation of strength of stimulus to rapidity of habit formation
    • Yerkes, R., J. Dodson. 1908. The relation of strength of stimulus to rapidity of habit formation. J. Comparative Neurology Psych. 18 459-482.
    • (1908) J. Comparative Neurology Psych. , vol.18 , pp. 459-482
    • Yerkes, R.1    Dodson, J.2
  • 73
    • 33749617232 scopus 로고    scopus 로고
    • Trust-promoting seals in electronic markets: Impact on online shopping decisions
    • Zhang, H. 2004. Trust-promoting seals in electronic markets: Impact on online shopping decisions. J. Inform. Tech. Theory Appl. 6(4) 29-40.
    • (2004) J. Inform. Tech. Theory Appl. , vol.6 , Issue.4 , pp. 29-40
    • Zhang, H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.