Attitudinal loyalty and trust in entrepreneurship: Building new relationships

International Entrepreneurship and Management Journal

Volumn 9, Issue 4, 2013, Pages 531-540

  Prause, Gunnar ^a   Mendez, Marcelo Mendez ^b   Garcia Agreda, Sergio ^b  

^a Wismar Business School   (Germany)

^b Bolivian Private University   (Bolivia)

Author keywords

Client; Commitment; CRM; Loyalty; Satisfaction; Travel agencies; Trust

Indexed keywords

EID: 84887318969     PISSN: 15547191     EISSN: 15551938     Source Type: Journal    
DOI: 10.1007/s11365-011-0215-y     Document Type: Article

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