Storytelling in reputation management: The case of Nashua Mobile South Africa

Management Decision

Volumn 49, Issue 3, 2011, Pages 405-421

  Mittins, Merlyn ^a   Abratt, Russell ^a,b   Christie, Peter ^a  

^a UNIVERSITY OF THE WITWATERSRAND   (South Africa)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Corporate image; Perception; South Africa; Storytelling; Telecommunications

Indexed keywords

EID: 79952792785     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741111120770     Document Type: Article

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