Measuring retail customer experience

International Journal of Retail and Distribution Management

Volumn 41, Issue 10, 2013, Pages 790-804

  Bagdare, Shilpa ^a   Jain, Rajnish ^a  

^a DEVI AHILYA UNIVERSITY   (India)

Author keywords

Cognition; Consumer behaviour; Emotion; Retail experience; Retail store; Retailing; Scale development

Indexed keywords

EID: 84884196586     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJRDM-08-2012-0084     Document Type: Article

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