Retail Theater: The “Intended Effect” of the Performance

Journal of Service Research

Volumn 4, Issue 2, 2001, Pages 102-117

  Baron, Steve ^a   Harris, Kim ^b   Harris, Richard ^c  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

^c Aquinas College   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992782786     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/109467050142003     Document Type: Article

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