Entertaining shopping experiences: An exploratory investigation

Journal of Retailing and Consumer Services

Volumn 6, Issue 3, 1999, Pages 129-139

  Jones, M A ^a  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

Critical incident technique; Entertainment in retailing; Shopping

Indexed keywords

EID: 0037578098     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-6989(98)00028-9     Document Type: Article

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