Driving sales through shoppers' sense of sound, sight, smell and touch

International Journal of Retail and Distribution Management

Volumn 37, Issue 3, 2009, Pages 286-298

  Soars, Brenda ^a  

^a Sound Environments   (United Kingdom)

Author keywords

Consumer behaviour; Consumer psychology; Sensory perception; Shopping

Indexed keywords

EID: 70349423931     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910941535     Document Type: Article

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