Hedonism and culture: Impact on shopping behaviour a research agenda

Vikalpa

Volumn 32, Issue 3, 2007, Pages 81-89

  Kaul, Subhashini ^a  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

Author keywords

Culture; Hedonism; Indian retail; Research agenda; Shopping behaviour

Indexed keywords

EID: 84962526155     PISSN: 02560909     EISSN: 23953799     Source Type: Journal    
DOI: 10.1177/0256090920070306     Document Type: Article

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