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Volumn 16, Issue 1, 2009, Pages 68-74

Utilitarian and hedonic shopping value in the US discount sector

Author keywords

Discount retailing; Hedonic; Shopping value; Utilitarian

Indexed keywords

ACADEMIC RESEARCH; COMPETITIVENESS; CONSUMPTION BEHAVIOR; HEDONIC ANALYSIS; INDUSTRIAL COMPETITION; MARKETING; RETAILING; SHOPPING ACTIVITY; STRATEGIC APPROACH;

EID: 57849119168     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2008.10.002     Document Type: Article
Times cited : (84)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.