Consumer response to green advertising: the influence of product involvement

Asian Journal of Communication

Volumn 23, Issue 4, 2013, Pages 428-447

  Kong, Ying ^a   Zhang, Aihua ^b  

^a TOWSON UNIVERSITY   (United States)

^b BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

China; environmental concern; green advertising; product involvement

Indexed keywords

EID: 84880965049     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2013.774433     Document Type: Article

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