The effects of dual-task processing on consumers' responses to high- and low-imagery radio advertisements

Journal of Advertising

Volumn 36, Issue 4, 2007, Pages 35-47

  Bolls, Paul D ^a,b   Muehling, Darrel D ^c  

^a Department of Strategic Communication ^*

^b UNIVERSITY OF MISSOURI   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38049108520     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360403     Document Type: Article

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