The association of ethical judgment of advertising and selected advertising effectiveness response variables

Journal of Business Ethics

Volumn 17, Issue 2, 1998, Pages 125-136

  Simpson, Penny M ^a   Brown, Gene ^a   Widing II, Robert E ^a  

^a NORTHWESTERN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031637690     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1005798210285     Document Type: Article

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