Consumer responses to environmental advertising in China

Marketing Intelligence & Planning

Volumn 22, Issue 4, 2004, Pages 427-437

  Chan, Ricky Y K ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Advertising; China; Communications; Consumers; Environmental management

Indexed keywords

EID: 84993029635     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410542789     Document Type: Article

References (19)

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