What's in it for the customers? Succesfully marketing green clothes

Business Strategy and the Environment

Volumn 10, Issue 5, 2001, Pages 317-330

  Meyer, Arnt ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

CLOTHING INDUSTRY; CONSUMPTION BEHAVIOR; MANUFACTURING; MARKETING;

CONSUMER RESEARCH; COST; ENVIRONMENTAL PROTECTION; GARMENT; MARKETING;

EID: 0034828215     PISSN: 09644733     EISSN: None     Source Type: Journal    
DOI: 10.1002/bse.302     Document Type: Article

References (62)

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4. Marketing für umweltfreundliche Güter
5. The nature of the ecological mass market
6. Integratives Öko-Marketing
7. A classification schema for environmental advertising claims. Implications for marketers
8. Cost of producing a kilogram of cotton
9. Going organic. Converting Patagonia's cotton product line
10. Has green marketing failed... or was it never really tried?
11. Free competition and the optimal amount of fraud
12. The environmental value-attitude-system model - Understanding the divergence between stated environmental consciousness and overt consumer behaviour
13. The environmental value-attitude-system model - A framework to guide the understanding of environmentally consciousness consumer behaviour
14. Mode, Funktionen, Strategie und Ökologie
15. Secretly environmentally friendly products. What do they tell us about industrial transformation to sustainability?
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17. Werbung für ökologische Güter
18. Marketing für umweltfreundliche Produkte
19. Informationsprobleme auf Märkten für umweltfreundliche Produkte
20. Umwelt als Markt - 12 Thesen
21. Das Umweltbewusstsein von Konsumenten
22. Other thoughts, other results? Remei's bioRe organic cotton on the way to the mass market
23. In search of market segments for green products
24. Advertising as information
25. Die Typologie der Wünsche Intermedia
26. Cleaning up green marketing claims. A practical checklist
27. Green consumerism and the societal marketing concept
28. Environmental product differentiation. Implications for corporate strategy
29. First ascents: Finding the way toward quality of life and work
30. The relative importance of products' environmental attributes. A cross-cultural comparison
31. A theory of environmental buyer behaviour and its validity. The environmental action-behaviour model
32. Wohin die Reise geht
33. Marketing strategies and market prospects for environmentally-friendly consumer products