The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study

International Business Review

Volumn 19, Issue 2, 2010, Pages 140-159

  Auger, Pat ^a   Devinney, Timothy M ^b   Louviere, Jordan J ^b   Burke, Paul F ^b  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

Author keywords

Brand evaluation; Choice modelling; Country of origin; Environmentalism; Labour issues; Social product attributes

Indexed keywords

EID: 77649339534     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2009.10.002     Document Type: Article

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