The importance of product involvement for predicting advertising effectiveness among young people

International Journal of Advertising

Volumn 28, Issue 2, 2009, Pages 203-229

  Te'eni Harari, Tali ^a   Lehman Wilzig, Sam N ^a   Lampert, Shlomo I ^b  

^a BAR ILAN UNIVERSITY   (Israel)

^b Hadassah Academic College   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 69549116625     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/S0265048709200540     Document Type: Article

References (58)

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