-
1
-
-
0037290088
-
Using Group Support Systems for Strategic Planning with the United States Air Force: The Effects of a Facilitator’s Using GSS to Structure Communication to Increase Quality Output and Improve Group Member Satisfaction with the Interaction Process
-
Adkins, Mark, Michael Burgoon, and Jay F. Nunamaker (2002), "Using Group Support Systems for Strategic Planning with the United States Air Force: The Effects of a Facilitator’s Using GSS to Structure Communication to Increase Quality Output and Improve Group Member Satisfaction with the Interaction Process," Decision Support Systems, 34 (February), 315-337.
-
(2002)
Decision Support Systems
, vol.34
, Issue.February
, pp. 315-337
-
-
Adkins, M.1
Burgoon, M.2
Nunamaker, J.F.3
-
2
-
-
67749115219
-
Seduction, Shock, and Sales: Research and Functions of Sex in Music Videos
-
Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA
-
Andsager, Julie (2006), "Seduction, Shock, and Sales: Research and Functions of Sex in Music Videos," in Sex in Consumer Culture: The Erotic Content of Media and Marketing, Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA, 31-50.
-
(2006)
Sex in Consumer Culture: The Erotic Content of Media and Marketing
, pp. 31-50
-
-
Andsager, J.1
-
3
-
-
0030305047
-
Thinking about Fashion Models’ Looks: A Multidimensional Approach to the Structure of Perceived Physical Attractiveness
-
Ashmore, Richard, Michael R. Solomon, and Laura Longo (1996), "Thinking about Fashion Models’ Looks: A Multidimensional Approach to the Structure of Perceived Physical Attractiveness," Personality and Social Psychology Bulletin, 22 (November), 1083-1104.
-
(1996)
Personality and Social Psychology Bulletin
, vol.22
, Issue.November
, pp. 1083-1104
-
-
Ashmore, R.1
Solomon, M.R.2
Longo, L.3
-
4
-
-
0040023429
-
Psychophysical and Cognitive Responses to Sex in Advertising
-
Andrew A. Mitchell, ed., Ann Arbor, MI: Association for Consumer Research
-
Belch, Michael A., B. E. Holgerson, George E. Belch, and J. Koppman (1981), "Psychophysical and Cognitive Responses to Sex in Advertising," in Advances in Consumer Research, Vol. 9, Andrew A. Mitchell, ed., Ann Arbor, MI: Association for Consumer Research, 424-427.
-
(1981)
Advances in Consumer Research
, vol.9
, pp. 424-427
-
-
Belch, M.A.1
Holgerson, B.E.2
Belch, G.E.3
Koppman, J.4
-
5
-
-
85055310145
-
Feminism and Advertising in Traditional and Nontraditional Women’s Magazines 1950s-1980s
-
Busby, Linda and G. Leichty (1993), "Feminism and Advertising in Traditional and Nontraditional Women’s Magazines 1950s-1980s," Journalism Quarterly, 70 (Summer), 247-265.
-
(1993)
Journalism Quarterly
, vol.70
, Issue.Summer
, pp. 247-265
-
-
Busby, L.1
Leichty, G.2
-
6
-
-
0015739134
-
Sexual Thought Throughout the Life-Span
-
Cameron, Paul and Henry Biber (1973), "Sexual Thought Throughout the Life-Span," Gerontologist, 13 (Summer), 144-147.
-
(1973)
Gerontologist
, vol.13
, Issue.Summer
, pp. 144-147
-
-
Cameron, P.1
Biber, H.2
-
7
-
-
85023802641
-
-
paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco
-
Carpenter-Childers, Courtney and Tom Reichert (2006, August), "Stereotypes in Advertising: An Analysis of Sex Role Portrayals of Women and Men over the Past Thirty Years," paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, San Francisco.
-
(2006)
Stereotypes in Advertising: An Analysis of Sex Role Portrayals of Women and Men over the past Thirty Years
-
-
-
9
-
-
0002871166
-
A Woman’s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements
-
Courtney, Alice E. and Sarah W. Lockeretz (1971), "A Woman’s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements," Journal of Marketing, 8 (February), 92-95.
-
(1971)
Journal of Marketing
, vol.8
, Issue.February
, pp. 92-95
-
-
Courtney, A.E.1
Lockeretz, S.W.2
-
11
-
-
0002303408
-
In the Pages of Ms.: Sex Role Portrayals of Women in Advertising
-
Ferguson, Jill Hicks, Peggy J. Kreshel, and Spencer F. Tinkham (1990), "In the Pages of Ms.: Sex Role Portrayals of Women in Advertising," Journal of Advertising, 19 (Spring), 40-51.
-
(1990)
Journal of Advertising
, vol.19
, Issue.Spring
, pp. 40-51
-
-
Ferguson, J.H.1
Kreshel, P.J.2
Tinkham, S.F.3
-
12
-
-
0040067894
-
Contemporary Female Perspectives of Female Role Portrayals in Advertising
-
Ford, John B. and Michael S. LaTour (1996), "Contemporary Female Perspectives of Female Role Portrayals in Advertising," Journal of Current Issues and Research in Advertising, 16 (Spring), 81-95.
-
(1996)
Journal of Current Issues and Research in Advertising
, vol.16
, Issue.Spring
, pp. 81-95
-
-
Ford, J.B.1
Latour, M.S.2
-
13
-
-
0040067895
-
Differing Reactions to Female Role Portrayals in Advertising
-
Ford, John B. and Michael S. LaTour (1993), "Differing Reactions to Female Role Portrayals in Advertising," Journal of Advertising Research, 33 (September/October), 43-52.
-
(1993)
Journal of Advertising Research
, vol.33
, Issue.September/October
, pp. 43-52
-
-
Ford, J.B.1
Latour, M.S.2
-
14
-
-
0347516574
-
Women’s Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise ’Feminist Consciousness?
-
Ford, John B., Michael S. LaTour, and Courtney Middleton (1999), "Women’s Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise ’Feminist Consciousness?"’ Journal of Current Issues and Research in Advertising, 21 (Fall), 77-87.
-
(1999)
Journal of Current Issues and Research in Advertising
, vol.21
, Issue.Fall
, pp. 77-87
-
-
Ford, J.B.1
Latour, M.S.2
Middleton, C.3
-
15
-
-
0004099348
-
-
Cambridge, MA: Harvard University Press
-
Goffman, Erving (1979), Gender Advertisements, Cambridge, MA: Harvard University Press.
-
(1979)
Gender Advertisements
-
-
Goffman, E.1
-
16
-
-
0031516782
-
The Relationship Between Media Consumption and Eating Disorders
-
Harrison, Kristine and Joanne Cantor (1997), "The Relationship Between Media Consumption and Eating Disorders," Journal of Communication, 47 (March), 40-67.
-
(1997)
Journal of Communication
, vol.47
, Issue.March
, pp. 40-67
-
-
Harrison, K.1
Cantor, J.2
-
18
-
-
51249187168
-
On the Reduced Effectiveness of some Sexually Suggestive Ads
-
Judd, Ben B. and M. Wayne Alexander (1983), "On the Reduced Effectiveness of some Sexually Suggestive Ads," Journal of the Academy of Marketing Science, 11 (Spring), 156-168.
-
(1983)
Journal of the Academy of Marketing Science
, vol.11
, Issue.Spring
, pp. 156-168
-
-
Judd, B.B.1
Wayne Alexander, M.2
-
19
-
-
0000003231
-
Influence of Popular Erotica on Judgments of Strangers and Mates
-
Kendrick, Douglas T., Sara E. Gutierres, and Laurie L. Goldberg (1989), "Influence of Popular Erotica on Judgments of Strangers and Mates," Journal of Experimental Social Psychology, 25 (March), 159-167.
-
(1989)
Journal of Experimental Social Psychology
, vol.25
, Issue.March
, pp. 159-167
-
-
Kendrick, D.T.1
Gutierres, S.E.2
Goldberg, L.L.3
-
20
-
-
67749087301
-
’Master Your Johnson’: Sexual Rhetoric in Maxim and Stuff Magazines
-
Krassas, Nicole R., Joan M. Blauwkamp, and Peggy Wesselink (2003), "’Master Your Johnson’: Sexual Rhetoric in Maxim and Stuff Magazines," Sexuality & Culture, 7 (Summer), 98-119.
-
(2003)
Sexuality & Culture
, vol.7
, Issue.Summer
, pp. 98-119
-
-
Krassas, N.R.1
Blauwkamp, J.M.2
Wesselink, P.3
-
21
-
-
0000869008
-
Looking Through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations
-
Lafky, Sue, Margaret Duffy, Mary Steinmaus. and Dan Berkowitz (1996), "Looking Through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations," Journalism and Mass Communication Quarterly, 73 (Summer), 379-388.
-
(1996)
Journalism and Mass Communication Quarterly
, vol.73
, Issue.Summer
, pp. 379-388
-
-
Lafky, S.1
Duffy, M.2
Mary, S.3
Berkowitz, D.4
-
22
-
-
84920434361
-
Sex and the Marketing of Contemporary Consumer Magazines: How Men’s Magazines Sexualized Their Covers to Compete with Maxim
-
Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA
-
Lambiase, Jacqueline and Tom Reichert (2006), "Sex and the Marketing of Contemporary Consumer Magazines: How Men’s Magazines Sexualized Their Covers to Compete with Maxim," in Sex in Consumer Culture: The Erotic Content of Media and Marketing, Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA, 67-86.
-
(2006)
Sex in Consumer Culture: The Erotic Content of Media and Marketing
, pp. 67-86
-
-
Lambiase, J.1
Reichert, T.2
-
23
-
-
84908936385
-
Gendered Bodies Still Thrive in Postmodern Magazineland
-
Meta G. Carstarphen and Susan C. Zavoina, eds., Westport, CT: Greenwood
-
Lambiase, Jacqueline, Tom Reichert, Susan E. Morgan, Meta G. Carstarphen, Susan C. Zavoina and Mark Callister (1999), "Gendered Bodies Still Thrive in Postmodern Magazineland," in Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity, Meta G. Carstarphen and Susan C. Zavoina, eds., Westport, CT: Greenwood, 149-160.
-
(1999)
Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity
, pp. 149-160
-
-
Lambiase, J.1
Reichert, T.2
Morgan, S.E.3
Carstarphen, M.G.4
Zavoina, S.C.5
Callister, M.6
-
24
-
-
0002974358
-
Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response
-
LaTour, Michael S. (1990), "Female Nudity in Print Advertising: An Analysis of Gender Differences in Arousal and Ad Response," Psychology and Marketing, 7 (Spring), 65-81.
-
(1990)
Psychology and Marketing
, vol.7
, Issue.Spring
, pp. 65-81
-
-
Latour, M.S.1
-
25
-
-
84950100729
-
Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy
-
LaTour, Michael S. and Tony L. Henthorne (1993), "Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy," Journal of Consumer Marketing, 10 (September), 25-32.
-
(1993)
Journal of Consumer Marketing
, vol.10
, Issue.September
, pp. 25-32
-
-
Latour, M.S.1
Henthorne, T.L.2
-
26
-
-
84937183767
-
Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction
-
Lavine, Howard, Donna Sweeney, and Stephen H. Wagner (1999), "Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction," Personality and Social Psychology Bulletin, 25 (August), 1049-1058.
-
(1999)
Personality and Social Psychology Bulletin
, vol.25
, Issue.August
, pp. 1049-1058
-
-
Lavine, H.1
Sweeney, D.2
Wagner, S.H.3
-
27
-
-
0032347036
-
The Struggle Over Media Literacy
-
Lewis, Justin and Sut Jhally (1998), "The Struggle Over Media Literacy," Journal of Communication, 48 (March), 109-120.
-
(1998)
Journal of Communication
, vol.48
, Issue.March
, pp. 109-120
-
-
Lewis, J.1
Jhally, S.2
-
28
-
-
18244373958
-
Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002
-
Lindner, Katharina (2004), "Images of Women in General Interest and Fashion Magazine Advertisements from 1955 to 2002," Sex Roles, 51 (October), 409-421.
-
(2004)
Sex Roles
, vol.51
, Issue.October
, pp. 409-421
-
-
Lindner, K.1
-
29
-
-
0010848383
-
Sex Role Portrayals in Advertising
-
Lundstrom, William and Donald Sciglimpaglia (1977), "Sex Role Portrayals in Advertising," Journal of Marketing, 41 (July), 72-79.
-
(1977)
Journal of Marketing
, vol.41
, Issue.July
, pp. 72-79
-
-
Lundstrom, W.1
Sciglimpaglia, D.2
-
30
-
-
0031533268
-
The Impact of Women in Advertisements on Attitudes Toward Women
-
MacKay, Natalie J. and Katherine Covell (1997), "The Impact of Women in Advertisements on Attitudes Toward Women," Sex Roles, 36 (May), 573-583.
-
(1997)
Sex Roles
, vol.36
, Issue.May
, pp. 573-583
-
-
Mackay, N.J.1
Covell, K.2
-
31
-
-
0000380861
-
The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations
-
MacKenzie, Scott B., Richard J. Lutz, and George E. Belch (1986), "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations," Journal of Marketing Research, 23 (May), 130-143.
-
(1986)
Journal of Marketing Research
, vol.23
, Issue.May
, pp. 130-143
-
-
Mackenzie, S.B.1
Lutz, R.J.2
Belch, G.E.3
-
32
-
-
0001356165
-
Treating Women as Sexual Objects: Look to the (Gender Schematic) Male Who Has Viewed Pornography
-
McKenzie-Mohr, Doug and Mark P. Zanna (1990), "Treating Women as Sexual Objects: Look to the (Gender Schematic) Male Who Has Viewed Pornography," Personality and Social Psychology Bulletin, 16 (June), 296-308.
-
(1990)
Personality and Social Psychology Bulletin
, vol.16
, Issue.June
, pp. 296-308
-
-
McKenzie-Mohr, D.1
Zanna, M.P.2
-
33
-
-
4544293071
-
Reviving Lolita? A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising
-
Merskin, Debra (2004), "Reviving Lolita? A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising," American Behavioral Scientist, 24 (September), 119-129.
-
(2004)
American Behavioral Scientist
, vol.24
, Issue.September
, pp. 119-129
-
-
Merskin, D.1
-
34
-
-
0032345398
-
Visual Aspects of Media Literacy
-
Messaris, Paul (1998), "Visual Aspects of Media Literacy," Journal of Communication, 48 (March), 70-80.
-
(1998)
Journal of Communication
, vol.48
, Issue.March
, pp. 70-80
-
-
Messaris, P.1
-
35
-
-
0001916003
-
Attitude Toward the Ad: A Review
-
Muehling, Darrel D. and Michelle McCann (1993), "Attitude Toward the Ad: A Review," Journal of Current Issues and Research in Advertising, 15 (Fall), 25-58.
-
(1993)
Journal of Current Issues and Research in Advertising
, vol.15
, Issue.Fall
, pp. 25-58
-
-
Muehling, D.D.1
McCann, M.2
-
36
-
-
84985123273
-
The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women
-
Myers, Philip N. and Frank A. Biocca (1992), "The Elastic Body Image: The Effect of Television Advertising and Programming on Body Image Distortions in Young Women," Journal of Communication, 42 (Summer), 108-133.
-
(1992)
Journal of Communication
, vol.42
, Issue.Summer
, pp. 108-133
-
-
Myers, P.N.1
Biocca, F.A.2
-
37
-
-
25144523278
-
Appropriate for All Viewing Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals
-
Oliver, Mary Beth and Sri Kalyanaraman (2002), "Appropriate for All Viewing Audiences? An Examination of Violent and Sexual Portrayals in Movie Previews Featured on Video Rentals," Journal of Broadcasting & Electronic Media, 46 (June), 283-299.
-
(2002)
Journal of Broadcasting & Electronic Media
, vol.46
, Issue.June
, pp. 283-299
-
-
Oliver, M.B.1
Kalyanaraman, S.2
-
38
-
-
0039384267
-
The Female Role In Advertisements: Some Experimental Evidence
-
Peterson, Robert A. and Roger A. Kerin (1977), "The Female Role In Advertisements: Some Experimental Evidence," Journal, of Marketing, 41 (October), 59-63.
-
(1977)
Journal, of Marketing
, vol.41
, Issue.October
, pp. 59-63
-
-
Peterson, R.A.1
Kerin, R.A.2
-
39
-
-
84985043608
-
A Scale for Sexism
-
Pingree, Susan, R. Hawkins, M. Butler, and William Paisley (1976), "A Scale for Sexism," Journal of Communication, 26 (Autumn), 193-200.
-
(1976)
Journal of Communication
, vol.26
, Issue.Autumn
, pp. 193-200
-
-
Pingree, S.1
Hawkins, R.2
Butler, M.3
Paisley, W.4
-
40
-
-
0001793335
-
The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
-
Pollay, Richard W. (1986), "The Distorted Mirror: Reflections on the Unintended Consequences of Advertising," Journal of Marketing, 50 (April), 18-36.
-
(1986)
Journal of Marketing
, vol.50
, Issue.April
, pp. 18-36
-
-
Pollay, R.W.1
-
41
-
-
0038488743
-
Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising
-
Reichert, Tom (2002), "Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising," Annual Review of Sex Research, 13,241-273.
-
(2002)
Annual Review of Sex Research
, vol.13
, pp. 241-273
-
-
Reichert, T.1
-
42
-
-
0010181026
-
The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion
-
Reichert, Tom, Susan E. Heckler, and Sally Jackson (2001), "The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion," Journal of Advertising, 30 (Spring), 13-27.
-
(2001)
Journal of Advertising
, vol.30
, Issue.Spring
, pp. 13-27
-
-
Reichert, T.1
Heckler, S.E.2
Jackson, S.3
-
43
-
-
23744453354
-
Babes & Boards’: Opportunities in New Millennium Sport?
-
Rhinehart, Robert (2005), ’"Babes & Boards’: Opportunities in New Millennium Sport?" Journal of Sport & Social Issues, 29 (August), 232-255.
-
(2005)
Journal of Sport & Social Issues
, vol.29
, Issue.August
, pp. 232-255
-
-
Rhinehart, R.1
-
44
-
-
0001781247
-
Social Comparison and the Idealized Images of Advertising
-
Richins, Marsha L. (1991), "Social Comparison and the Idealized Images of Advertising," Journal of Consumer Research, 18 (June), 71-83.
-
(1991)
Journal of Consumer Research
, vol.18
, Issue.June
, pp. 71-83
-
-
Richins, M.L.1
-
45
-
-
21844511914
-
The Bridge From Text to Mind: Adapting Reader-Response Theory to Consumer Research
-
Scott, Linda M. (1994), "The Bridge From Text to Mind: Adapting Reader-Response Theory to Consumer Research," Journal of Consumer Research, 21 (December), 461-480.
-
(1994)
Journal of Consumer Research
, vol.21
, Issue.December
, pp. 461-480
-
-
Scott, L.M.1
-
46
-
-
0039701776
-
Selling the Sex that Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades
-
Brant R. Burleson
-
Shields, Vickie Rutledge (1997), "Selling the Sex that Sells: Mapping the Evolution of Gender Advertising Research Across Three Decades," in Communication Yearbook, Brant R. Burleson, ed., 71-109.
-
(1997)
Communication Yearbook
, pp. 71-109
-
-
Shields, V.R.1
-
47
-
-
0001116290
-
Television, the Portrayal of Women, and Children’s Attitudes
-
G. L. Berry & J. K. Asamen, eds., Newbury Park, CA: Sage
-
Signiorelli, Nancy (1993), "Television, the Portrayal of Women, and Children’s Attitudes," in Children and Television: Images in a Changing Sociocultural World, G. L. Berry & J. K. Asamen, eds., Newbury Park, CA: Sage, 229-242.
-
(1993)
Children and Television: Images in a Changing Sociocultural World
, pp. 229-242
-
-
Signiorelli, N.1
-
48
-
-
0002852272
-
Gender Stereotypes in MTV Commercials: The Beat Goes On
-
Signiorelli, Nancy, Doug McLeod, and E. Healy (1994), "Gender Stereotypes in MTV Commercials: The Beat Goes On," Journal of Broadcasting & Electronic Media, 38 (Winter), 91-101.
-
(1994)
Journal of Broadcasting & Electronic Media
, vol.38
, Issue.Winter
, pp. 91-101
-
-
Signiorelli, N.1
McLeod, D.2
Healy, E.3
-
49
-
-
4544258383
-
Media as Social Institution
-
Silverblatt, Art (2004), "Media as Social Institution," American Behavioral Scientist, 48 (September), 35-41.
-
(2004)
American Behavioral Scientist
, vol.48
, Issue.September
, pp. 35-41
-
-
Silverblatt, A.1
-
50
-
-
0030559283
-
Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects
-
Simpson, Penny, Steve Horton, and Gene Brown (1996), "Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects," Journal of the Academy of Marketing Sciences, 24 (Winter), 257-262.
-
(1996)
Journal of the Academy of Marketing Sciences
, vol.24
, Issue.Winter
, pp. 257-262
-
-
Simpson, P.1
Horton, S.2
Brown, G.3
-
51
-
-
84917009109
-
Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games
-
Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA
-
Smith, Stacy L. and Emily Moyer-Guse (2006), "Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games," in Sex in Consumer Culture: The Erotic Content of Media and Marketing, Tom Reichert and Jacqueline Lambiase, eds., Mahwah, NJ: LEA, 51-66.
-
(2006)
Sex in Consumer Culture: The Erotic Content of Media and Marketing
, pp. 51-66
-
-
Smith, S.L.1
Moyer-Guse, E.2
-
52
-
-
0039136798
-
Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach
-
Smith, Stephen M., Curtis Haugtvedt, John Jadrich, and Mark Anton (1995), "Understanding Responses to Sex Appeals in Advertising: An Individual Difference Approach," Advances in Consumer Research, 22,735-739.
-
(1995)
Advances in Consumer Research
, vol.22
, pp. 735-739
-
-
Smith, S.M.1
Haugtvedt, C.2
Jadrich, J.3
Anton, M.4
-
53
-
-
0040632154
-
Literary Criticism and the History of Marketing Thought: A New Perspective on ’Reading’ Marketing Theory
-
Stern, Barbara B. (1990), "Literary Criticism and the History of Marketing Thought: A New Perspective on ’Reading’ Marketing Theory," Journal of the Academy of Marketing Science, 18 (4), 329-336.
-
(1990)
Journal of the Academy of Marketing Science
, vol.18
, Issue.4
, pp. 329-336
-
-
Stern, B.B.1
-
54
-
-
4544233477
-
Media Literacy—A National Priority for a Changing World
-
Thoman, Elizabeth and Tessa Jolls (2004), "Media Literacy—A National Priority for a Changing World," American Behavioral Scientist, 48 (September), 18-29.
-
(2004)
American Behavioral Scientist
, vol.48
, Issue.September
, pp. 18-29
-
-
Thoman, E.1
Jolls, T.2
|