Responses to humorous ads does audience involvement matter?

Journal of Advertising

Volumn 35, Issue 4, 2006, Pages 113-127

  Zhang, Yong ^a   Zinkhan, George M ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846112086     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350408     Document Type: Article

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