Green advertising effects on attitude and choice of advertising themes

Asia Pacific Journal of Marketing and Logistics

Volumn 17, Issue 3, 2005, Pages 51-66

  D'Souza, Clare ^a   Taghian, Mehdi ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

Consumer decision making; Consumer involvement; Green advertising; Green products; Recycling

Indexed keywords

EID: 77952221366     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850510672386     Document Type: Article

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