Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector

Journal of Strategic Marketing

Volumn 21, Issue 5, 2013, Pages 429-442

  Klaus, Phil ^a   Nguyen, Bang ^b  

^a OMNES Education   (France)

^b CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

Author keywords

customer experience; marketing practice; marketing strategy; multi channel management; segmentation; social media

Indexed keywords

EID: 84880958190     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.801610     Document Type: Article

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