Bridging the segmentation theory/practice divide

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 219-225

  Dibb, Sally ^a   Simkin, Lyndon ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Implementation; Market segmentation; Segmentation practice; Segmentation theory; Targeting

Indexed keywords

EID: 77951715695     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429728     Document Type: Article

References (4)

1. Dibb, S., (2004), "Further Thoughts on a Market Segmentation Research Agenda, " Academy of Marketing SIG Conference Proceedings, Thexis, University of St. Gallen, Switzerland.
2. Wedel, M. and Kamakura, W. (2002), "Introduction to the Special Issue on Market Segmentation, " International Journal of Research in Marketing, Vol. 19, No. 3, pp. 181-183.
3. Wind, Y. (1978), Issues and Advances in Segmentation Research, Journal of Marketing Research, Vol. 15, pp. 317-337.
4. Yankelovich, D. and Meer, D. (2006), Rediscovering Market Segmentation, Harvard Business Review, Vol. 84, No. 6, February, pp. 122-131.