Technology as an enabler of the global branding of retail financial services

Journal of International Marketing

Volumn 10, Issue 2, 2002, Pages 83-98

  Wright, April ^a  

^a UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242601572     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.10.2.83.19535     Document Type: Article

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