The digital era requires new knowledge to develop relevant CRM strategy: A cry for adopting social media research methods to elicit this new knowledge

Journal of Strategic Marketing

Volumn 21, Issue 5, 2013, Pages 402-412

  Quinton, Sarah ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

co creation; CRM; research methods; social media; strategy development

Indexed keywords

EID: 84880952748     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.801611     Document Type: Article

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