Consumer adoption of technological innovations: Effects of psychological and functional barriers in a lack of content versus a presence of content situation

European Journal of Marketing

Volumn 44, Issue 11, 2010, Pages 1700-1724

  Antioco, Michael ^a   Kleijnen, Mirella ^b  

^a IESEG SCHOOL OF MANAGEMENT   (France)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Consumer behaviour; Innovation; Uncertainty management

Indexed keywords

EID: 78149373608     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011079846     Document Type: Article

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