Co-creation: Toward a taxonomy and an integrated research perspective

International Journal of Electronic Commerce

Volumn 15, Issue 1, 2010, Pages 11-48

  Zwass, Vladimir ^a  

^a FAIRLEIGH DICKINSON UNIVERSITY   (United States)

Author keywords

Active consumption; co creation; consumer roles; e commerce research; taxonomic frameworks

Indexed keywords

EID: 77958129474     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415150101     Document Type: Article

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