Branding in the post-internet era

Marketing Theory

Volumn 9, Issue 1, 2009, Pages 141-144

  Christodoulides, George ^a,b  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

^b UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Consumer empowerment; Internet brands; Social networks; Web 2.0

Indexed keywords

EID: 61849118931     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593108100071     Document Type: Article

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