Can social media metrics actually enhance the value of qualitative research?

Marketing Research

Volumn 23, Issue 4, 2011, Pages 32-

  Mancuso, Joan ^a   Stuth, Karen ^a  

^a Research Intelligence Group   (United States)

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EID: 84857825726     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Note

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