메뉴 건너뛰기




Volumn 51, Issue 3, 2009, Pages 363-381

A critical comparison of offline focus groups, online focus groups and e-Delphi

Author keywords

[No Author keywords available]

Indexed keywords


EID: 67449168673     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785309200608     Document Type: Article
Times cited : (53)

References (25)
  • 2
    • 84888555086 scopus 로고    scopus 로고
    • Accessed 19 June 2008
    • Bradford, D.P. (2007) Is the emotion missing? Retrieved from www.quirks.com/articles/2007/20070103.aspx?searchID=14336729Scsort=58cpg=l. Accessed 19 June 2008.
    • (2007) Is the Emotion Missing?
    • Bradford, D.P.1
  • 5
    • 0042185399 scopus 로고    scopus 로고
    • Internet research: The role of the focus group
    • Chase, L. & Alvarez, J. (2000) Internet research: the role of the focus group. Library & Information Science Research, 22, 4, pp. 357-396.
    • (2000) Library & Information Science Research , vol.22 , Issue.4 , pp. 357-396
    • Chase, L.1    Alvarez, J.2
  • 6
    • 33646185600 scopus 로고    scopus 로고
    • An assessment of equivalence between online and mail surveys in service research
    • Deutskens, E.C., de Ruyter, K. & Wetzeis, M.G.M. (2006) An assessment of equivalence between online and mail surveys in service research. Journal of Service Research, 8, 4, pp. 346-355.
    • (2006) Journal of Service Research , vol.8 , Issue.4 , pp. 346-355
    • Deutskens, E.C.1    De Ruyter, K.2    Wetzeis, M.G.M.3
  • 7
    • 3843085006 scopus 로고    scopus 로고
    • Response rate and response quality of internet-based surveys: An experimental study
    • Deutskens, E.C., de Ruyter, K., Wetzels, M.G.M. & Oosterveld, P. (2004) Response rate and response quality of internet-based surveys: an experimental study. Marketing Letters, 15, 1, pp. 21-36.
    • (2004) Marketing Letters , vol.15 , Issue.1 , pp. 21-36
    • Deutskens, E.C.1    De Ruyter, K.2    Wetzels, M.G.M.3    Oosterveld, P.4
  • 8
    • 0002433880 scopus 로고
    • The use of focus groups for idea generation: The effects of group size, group type, acquaintanceship and the moderator on response quantity and quality
    • Fern, E.F. (1982) The use of focus groups for idea generation: the effects of group size, group type, acquaintanceship and the moderator on response quantity and quality. Journal of Marketing Research, 19, 1, pp. 1-13.
    • (1982) Journal of Marketing Research , vol.19 , Issue.1 , pp. 1-13
    • Fern, E.F.1
  • 10
    • 21744443743 scopus 로고    scopus 로고
    • Conducting on-line focus groups: A methodological discussion
    • Gaiser, T.J. (1997) Conducting on-line focus groups: a methodological discussion. Social Science Computer Review, 15, 2, pp. 135-144.
    • (1997) Social Science Computer Review , vol.15 , Issue.2 , pp. 135-144
    • Gaiser, T.J.1
  • 12
    • 84993042304 scopus 로고    scopus 로고
    • Online kwalitatief marketing onderzoek
    • A.E. Bronner, P. Dekker, A.J. Olivier, W.F. Van Raaij, M. Wedel & B Wierenga (eds) Haarlem: Uitgeverij De Vrieseborch
    • Groenland, E.A.G. (2002) Online Kwalitatief Marketing Onderzoek. In A.E. Bronner, P. Dekker, A.J. Olivier, W.F. Van Raaij, M. Wedel & B Wierenga (eds) Jaarboek 2000 MarktOnderzoekAssociatie: Onwtikkelingen in het Marktonderzoek. Haarlem: Uitgeverij De Vrieseborch, pp. 41-68.
    • (2002) Jaarboek 2000 MarktOnderzoekAssociatie: Onwtikkelingen in Het Marktonderzoek , pp. 41-68
    • Groenland, E.A.G.1
  • 13
    • 84888564177 scopus 로고    scopus 로고
    • Online group messaging: A technological spin on qualitative research
    • Hopewell, N. (2007) Online group messaging: a technological spin on qualitative research. Marketing News, 41, 14, p. 22.
    • (2007) Marketing News , vol.41 , Issue.14 , pp. 22
    • Hopewell, N.1
  • 14
    • 49749104514 scopus 로고    scopus 로고
    • More than the words: Using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
    • Mason, P.R. & Davis, B.H. (2007) More than the words: using stance-shift analysis to identify crucial opinions and attitudes in online focus groups. Journal of Advertising Research, 47, 4, pp. 496-506.
    • (2007) Journal of Advertising Research , vol.47 , Issue.4 , pp. 496-506
    • Mason, P.R.1    Davis, B.H.2
  • 15
    • 21844503587 scopus 로고
    • Comparing response rates and response content in mail versus electronic mail surveys
    • Mehta, R. & Sivida, E. (1995) Comparing response rates and response content in mail versus electronic mail surveys. Journal of the Market Research Society, 37, 4, pp. 429-439.
    • (1995) Journal of the Market Research Society , vol.37 , Issue.4 , pp. 429-439
    • Mehta, R.1    Sivida, E.2
  • 17
    • 0033241624 scopus 로고    scopus 로고
    • Multicultural issues in qualitative research
    • Nevid, J.S. & Sta. Maria, N.L. (1999) Multicultural issues in qualitative research. Psychology & Marketing, 16, 4, pp. 305-325.
    • (1999) Psychology & Marketing , vol.16 , Issue.4 , pp. 305-325
    • Nevid, J.S.1    Sta. Maria, N.L.2
  • 19
    • 84888556111 scopus 로고    scopus 로고
    • Accessed 19 June 2008
    • Richardson, S. (2007) Old methods, new approaches. Retrieved from www.quirks.com/ articles/2008/20080504.aspx?searchID=143368048csort=58cpg=l. Accessed 19 June 2008.
    • (2007) Old Methods, New Approaches
    • Richardson, S.1
  • 21
    • 14944354562 scopus 로고    scopus 로고
    • Comparing response distributions of offline and online data collection methods
    • Schillewaert, N. & Meulemeester, P. (2005) Comparing response distributions of offline and online data collection methods. International Journal of Market Research, 47, 2, pp. 163-178.
    • (2005) International Journal of Market Research , vol.47 , Issue.2 , pp. 163-178
    • Schillewaert, N.1    Meulemeester, P.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.