Videography in marketing and consumer research

Qualitative Market Research: An International Journal

Volumn 8, Issue 2, 2005, Pages 128-141

  Belk, Russell W ^a   Kozinets, Robert V ^b  

^a UNIVERSITY OF UTAH   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Data analysis; Ethnography; Information research; Qualitative research; Visual media

Indexed keywords

EID: 18344390419     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510592418     Document Type: Article

References (53)

1. Banks, M. (2001), Visual Methods in Social Research, Sage, London.
2. Barbash, I. and Taylor, L. (1997), Cross-Cultural Filmmaking: A Handbook for Making Documentary and Ethnographic Films and Videos, University of California Press, Berkeley, CA.
3. Barthes, R. (1984), Camera Lucida: Reflections on Photography, (trans.) R. Howard, Fontana (original La Chambre Claire, Paris: Editions du seuil, 1980), London.
4. Belk, R.W. (1998), “Multimedia consumer research”, in Ed. Stern, B. (Ed.), Representation in Consumer Research, Routledge, London, pp. 308-38.
5. Belk, R.W. (2004), Tourist Photos: Signs of Self, 23-minute video, Odyssey Films, Salt Lake City, UT.
6. Belk, R.W. and MBA Students of Africa University (2000), Consumption Lifestyles of the New Elite in Zimbabwe, 21-minute video, Odyssey Films, Salt Lake City, UT.
7. Belk, R.W., Ger, G. and Askegaard, S. (2003), “The fire of desire: a multi-sited inquiry into consumer passion”, Journal of Consumer Research, Vol. 30 No. 3, pp. 326-51.
8. Brodin, K. and Ritson, M. (2004), “The impact of advertising interaction on advertising polysemy”, in Ed. Turley, D. and Ed. Brown, S. (Eds), European Advances in Consumer Research, Association for Consumer Research, Valdosta, GA, Vol. 6.
9. Chalfen, R. (1987), Snapshot Versions of Life, Bowling Green State University Popular Press, Bowling Green, OH.
10. Chatman, S. (1980), Story and Discourse: Narrative Structure in Fiction and Film, Cornell University Press, Ithica, NY.
11. Emmison, M. and Smith, P. (2000), Researching the Visual, Sage, London.
12. Evans, J. and Hall, S. (Eds) (1999), Visual Culture: The Reader, Sage, London.
13. Floch, J. (2000), Visual Identities, (trans.) van Osselaer, P. and McHoul, A., Continuum (original Identités visuelles, Paris: Universitaires de France), London.
14. Foucault, M. (1977), Discipline and Punish, Penguin, London.
15. Gaskill, A.L. and Englander, D.A. (1985), How to Shoot a Movie and Video Story, Morgan and Morgan, Dobbs Ferry, NY.
16. Hampe, B. (1997), Making Documentary Films and Reality Videos, Holt, New York, NY.
17. Heisley, D. (2001), “Visual research: current bias and future directions”, in Ed. Gilly, M.C. and Ed. Meyers-Levy, J. (Eds), Advances in Consumer Research, Association for Consumer Research, Valdosta, GA, Vol. 28, pp. 45-46.
18. Heisley, D. and Levy, S. (1991), “Autodriving: a photoelicitation technique”, Journal of Consumer Research, Vol. 18 No. 2, pp. 257-72.
19. Kozinets, R.V. (1998), “On netnography: initial reflections on consumer research investigations of cyberculture”, in Ed. Alba, J.W. and Ed. Hutchinson, J.W. (Eds), Advances in Consumer Research, Association for Consumer Research, Provo, UT, Vol. 25, pp. 366-71.
20. Kozinets, R.V. (1999), Desert Pilgrim, 20-minute video, paper presented at Heretical Consumer Research Conference, Columbus, OH.
21. Kozinets, R.V. (2000), Rituals without Dogma: a Consumer Videography”, color, 16-minute video, paper presented at an Association for Consumer Research Special Session on Videography, Salt Lake City, UT.
22. Kozinets, R.V. (2001), The Stars My Destination: Finding Fame, Fulfillment, and Future in Trektopia, color, 17-minute video, paper presented at the Association for Consumer Research, Austin, TX.
23. Kozinets, R.V. (2002), “The field behind the screen: using netnography for marketing research in online communities”, Journal of Marketing Research, Vol. 39 No. 1, pp. 61-72.
24. Kozinets, R.V. and Sherry, J.F. Jr. (2002), God's Holy Fire, color, 23-minute video, paper presented at the 2002 ACR Film Festival, Atlanta, GA.
25. Kozinets, R.V., Sherry, J.F. Jr, Storm, D., Duhachek, A., Nuttavuthisit, K. and DeBerry-Spence, B. (2004), “Ludic agency and spectacular consumption”, Journal of Consumer Research.
26. Lothe, J. (2000), Narrative in Fiction and Film: An Introduction, Oxford Press, Oxford.
27. MacDougall, D. (1998), Transcultural Cinema, Princeton University Press, Princeton, NJ.
28. Mazzarella, W. (2003), Shoveling Smoke: Advertising and Globalization in Contemporary India, Duke University Press, Durham, NC.
29. Menzel, P. (1994), Material World: A Global Family Portrait, CD-ROM, StarPress Multimedia, San Francisco, CA.
30. Monnier, C. and Gulas, C. (2004), “American odyssey”, in Ed. Luce, M.F. and Ed. Kahn, B. (Eds), Advances in Consumer Research, (abstract of a 34-minute video) Association for Consumer Research, Valdosta, GA, Vol. 31.
31. Musburger, R.B. (1999), Single-Camera Video Production, 2nd ed., Focal Press, Boston, MA.
32. Oswald, L. (2003), “Notes on video ethnography and postmodern consumer research”, in Ed. Keller, P.A. and Ed. Rook, D.W. (Eds), Advances in Consumer Research, Association for Consumer Research, Valdosta, GA, Vol. 30, pp. 7-10.
33. Pink, S. (2001), Doing Visual Ethnography, Sage, London.
34. Prelinger, R. (1996), The Rainbow is Yours, (CD-ROM), Voyager, Irvington, NY.
35. Rabiger, M. (1997), Directing the Documentary, 3rd ed., Focal Press, Boston, MA.
36. Rook, D. (1985), “Consumers' video archives and household rituals”, paper presented at the Annual Conference of the Association for Consumer Research, Las Vegas, NV, 19 October.
37. Rook, D. (1991), “I was observed (in absentia) and autodriven by the consumer behavior odyssey”, Highways and Buyways: Naturalistic Research from the Consumer Behavior Odyssey, Association for Consumer Research, Provo, UT, pp. 48-58.
38. Rose, G. (2001), Visual Methodologies, Sage, London.
39. Schroeder, J. (2002), Visual Consumption, Routledge, London.
40. Scott, C. (1999), The Spoken Image: Photography and Language, Reaktion Books, London.
41. Sherman, S.R. (1998), Documenting Ourselves: Film, Video, and Culture, University of Kentucky Press, Knoxville, KY.
42. Sherry, J.F. and Schouten, J.W. (2002), “A role for poetry in consumer research”, Journal of Consumer Research, Vol. 29 No. 2, pp. 218-34.
43. Snow, D.A. and Anderson, L. (1987), “Identity work among the homeless: the verbal construction and avowal of personal identities”, American Journal of Sociology, Vol. 92, pp. 1336-71.
44. Sontag, S. (1977), On Photography, Delta, New York, NY.
45. Sunderland, P., Denny, R. and Hunt, G. (2003), “Why drink or drive? Consumer video diary excerpts”, in Ed. Keller, P.A. and Ed. Rook, D.W. (Eds), Advances in Consumer Research, (abstract of a 32-minute video), Association for Consumer Research, Valdosta, GA, 30, p. 5.
46. Taylor, L. (Ed.) (1994), Visualizing Theory, Selected Essays from V.A.R., 1990-1994, Routledge, New York, NY.
47. Thompson, C. (1990), “Eureka! and other tests of significance: a new look at evaluating interpretive research”, in Ed. Goldberg, M., et al. (Eds), Advances in Consumer Research, Association for Consumer Research, Provo, UT, Vol. 17, pp. 25-30.
48. Thompson, C. (2003), personal communication, 1 December.
49. Van Leeuwen, T. and Jewitt, C. (Eds) (2001), Handbook of Visual Analysis, Sage, London.
50. Van Maanen, J. (1988), Tales of the Field: On Writing Ethnography, University of Chicago Press, Chicago, IL.
51. Wallendorf, M. and Belk, R.W. (1987), Deep Meaning in Possessions: Qualitative Research from the Consumer Behvaior Odyssey, 40-minute video, Marketing Science Institute, Cambridge, MA.
52. Wright, T. (1999), The Photography Handbook, Sage, London.
53. Zaltman, G. and Coulter, R.A. (1995), “Seeing the voice of the customer: metaphor-based advertising research”, Journal of Advertising Research, Vol. 35 No. 4, pp. 35-51.