A bibliometric analysis of the global branding literature and a research agenda

Journal of International Business Studies

Volumn 44, Issue 6, 2013, Pages 622-634

  Chabowski, Brian R ^a   Samiee, Saeed ^a   Hult, G Tomas M ^b  

^a UNIVERSITY OF TULSA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

cluster analysis; factor analysis; marketing and consumer behavior; multidimensional scaling; research methods

Indexed keywords

EID: 84880305579     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2013.20     Document Type: Article

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