Executive insights: Integrating branding strategy across markets: Building international brand architecture

Journal of International Marketing

Volumn 9, Issue 2, 2001, Pages 97-114

  Douglas, Susan P ^a   Craig, C Samuel ^a   Nijssen, Edwin J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038020649     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.9.2.97.19882     Document Type: Article

References (21)

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