Towards stronger theory development in international advertising research

International Journal of Advertising

Volumn 29, Issue 1, 2010, Pages

  Taylor, Charles R ^a  

^a VILLANOVA UNIVERSITY   (United States)

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EID: 77749337611     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (24)

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