Defining relationship marketing: an international perspective

Management Decision

Volumn 35, Issue 4, 1997, Pages 319-321

  Palmer, Adrian ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Governance; International marketing; National cultures; Relationship marketing

Indexed keywords

EID: 84986052296     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251749710169710     Document Type: Article

References (12)

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11. Solomon, R.C. (1992, Ethics and Excellence, Oxford University Press, Oxford.
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