Understanding and profitably managing customer loyalty

Marketing Intelligence and Planning

Volumn 26, Issue 4, 2008, Pages 359-374

  Gee, Robert ^a   Coates, Graham ^a   Nicholson, Mike ^a  

^a DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Customer loyalty; Customer relations; Customer satisfaction; Profit

Indexed keywords

EID: 44949151740     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810879278     Document Type: Review

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