The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry

Journal of Hospitality and Tourism Research

Volumn 30, Issue 4, 2006, Pages 407-426

  Sin, Leo Y M ^a   Tse, Alan C B ^a   Chan, Haksin ^a   Heung, Vincent C S ^b   Yim, Frederick H K ^c  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c DREXEL UNIVERSITY   (United States)

Author keywords

business performance; Hong Kong; hotel industry; relationship marketing orientation

Indexed keywords

EID: 79953137017     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348006287863     Document Type: Article

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