Relationship marketing the challenge for destinations

Annals of Tourism Research

Volumn 30, Issue 3, 2003, Pages 644-659

  Fyall, Alan ^a   Callod, Christine ^c   Edwards, Brenda ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b Barbados Tourism Authority   (Barbados)

^c NONE

Author keywords

Destination marketing; Destinations; Relationship marketing

Indexed keywords

MARKETING; TOURISM MANAGEMENT; TOURIST DESTINATION;

BARBADOS; STOCKHOLM; SWEDEN;

EID: 0037591349     PISSN: 01607383     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0160-7383(03)00046-X     Document Type: Article

References (52)

1. Aaker D. Kumar V. Day G. Marketing Research 1998 Wiley New York
2. Ballantyne D. Marketing at the Crossroads Asia-Australia Marketing Journal 2 1 1994 20-26
3. Baloglu S. Ericksson R. Destination Loyalty and Switching Behavior of Travelers: A Markov Analysis Tourism Analysis 2 1998 119-127
4. Berry L. Relationship Marketing Berry L. Shostack G. Upah G. Emerging Perspectives on Service Marketing 1983 25-38 American Marketing Association Chicago
5. Bickert J. The Database Revolution Target Marketing 15 1992 14-18
6. Bowen J. Shoemaker S. Loyalty: A Strategic Commitment Cornell Hotel and Restaurant Administration Quarterly 39 1 1998 12-29
7. Buhalis D. Marketing the Competitive Destination of the Future Tourism Management 21 2000 97-116
8. Buttle F. Relationship Marketing: Theory and Practice 1996 Paul Chapman Publishing London
9. Chadee D. Mattsson J. An Empirical Assessment of Customer Satisfaction in Tourism Service Industries Journal 16 1996 305-320
10. Court B. Lupton R. Customer Portfolio Development: Modelling Destination Adopters, Inactives and Rejectors Journal of Travel Research 30 2 1997 35-43
11. Danaher P. Mattsson J. Cumulative Encounter Satisfaction in the Hotel Conference Process International Journal of Service Industry Management 5 4 1994 68-82
12. Doyle S. Thomas R. Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling Journal of Personal Selling and Sales Management 12 1992 59-64
13. Fournier S. Dobscha S. Mick D. Preventing the Premature Death of Relationship Marketing Harvard Business Review 76 1 1998 43-50
14. Gilbert D. Relationship Marketing and Airline Loyalty Schemes Tourism Management 17 1996 575-582
15. Gilbert D. Karabeyekian V. The Frequent Flyer Mess: A Comparison of Programs in the USA and Europe Journal of Vacation Marketing 1 1995 248-256
16. Gilbert D. Perry-Powell J. Widijoso S. Approaches by Hotels to the Use of the Internet as a Relationship Marketing Tool Journal of Marketing Practice 5 1 1999 21-38
17. Gitelson R. Crompton J. Insights into the Repeat Vacation Phenomenon Annals of Tourism Research 11 1984 199-217
18. Grönroos C. Strategic Management and Marketing in the Service Sector 1983 Marketing Science Institute Cambridge MA
19. Grönroos C. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Management Decision 32 2 1994 4-20
20. Grönroos C. Relationship Marketing: The Strategy Continuum Journal of the Academy of Marketing Science 23 1995 252-254
21. Gruen T. The Outcome Set of Relationship Marketing in Consumer Markets International Business Review 4 1995 447-469
22. Gummesson E. The New Marketing: Developing Long-term Interactive Relationships Long Range Planning 20 4 1987 10-20
23. Gummesson E. Total Relationship Marketing: Rethinking Marketing from 4 Ps to 30 Rs 1999 Butterworth Heinemann Oxford
24. Gunn C. Tourism Planning: Basics, Concepts, Cases 3rd ed. 1993 Taylor - Francis Washington DC
25. Gyte D. Phelps A. Patterns of Destination Repeat Business: British Tourists in Mallorca Journal of Travel Research 28 1 1989 24-28
26. Jacoby J. Chestnut R. Brand Loyalty Measurement and Management 1978 Wiley New York
27. Kotler P. Marketing Management 1997 Prentice Hall New Jersey
28. Liu A. Wall G. Westlake J. Marketing through Frequent Flyer Programmes: The Example of China Airlines Tourism Economics 6 2000 233-249
29. Long M. Schiffman L. Consumption values and Relationships: Segmenting the Market for Frequency Programs Journal of Consumer Marketing 17 2000 214-232
30. Malhotra N. Marketing Research: An Applied Orientation 1993 Prentice Hall New York
31. McKenna R. Relationship Marketing: Successful Strategies for the Age of the Customer 1991 Addison-Wesley Reading MA
32. Morgan R. Hunt S. The Commitment-Trust Theory of Relationship Marketing Journal of Marketing 58 3 1994 20-38
33. Murphy P. Pritchard P. Smith B. The Destination Product and its Impact on Traveller Perception Tourism Management 21 2000 43-52
34. Newell F. The New Rules of Marketing: How to Use One-to-One Relationship Marketing to be the Leader in Your Industry 1997 McGraw Hill New York
35. Oppermann M. First Time and Repeat Tourists to New Zealand Tourism Management 18 1997 177-181
36. Oppermann M. Destination Threshold Potential and the Law of Repeat Visitation Journal of Travel Research 37 2 1998 131-137
37. Oppermann M. Predicting Destination Choice: A Discussion of Destination Loyalty Journal of Vacation Marketing 5 1999 52-62
38. Oppermann M. Tourism Destination Loyalty Journal of Travel Research 39 1 2000 78-84
39. Palmer A. Relationship Marketing: A Universal Paradigm or Management Fad? The Learning Organization 3 1996 18-25
40. Palmer A. Beattie U. Beggs R. A Structural Analysis of Hotel Sector Loyalty Programs International Journal of Contemporary Hospitality Management 12 2000 54-60
41. Palmer A. Mayer R. Relationship Marketing: A New Paradigm for the Travel and Tourism Sector Journal of Vacation Marketing 2 1996 326-333
42. Payne A. Christopher M. Clarke M. Peck H. Relationship Marketing for Competitive Advantage 1996 Butterworth Heinemann Oxford
43. Peppers D. Rogers M. A New Marketing Paradigm: Share of Customer Not Market Share Managing Service Quality 5 3 1995 48-51
44. Porter M. Competitive Advantage 1985 Free Press New York
45. Pyo S. Song J. Chang H. Implications of Repeat Tourist Patterns: The Cheju Island Case Tourism Analysis 3 1998 181-187
46. Reid L. Reid S. Communicating Tourism Supplier Services: Building Repeat Tourist Relationships Journal of Travel and Tourism Marketing 2 2/3 1993 3-19
47. Riley M. Niininen O. Szivas E. Willis T. The Case for Process Approaches in Loyalty Research in Tourism International Journal of Tourism Research 3 2001 23-32
48. Ryan C. Researching Tourist Satisfaction: Issues, 1995 Routledge London
49. Shani D. Chalasani S. Exploiting Niches using Relationship Marketing Journal of Consumer Marketing 9 1992 33-42
50. Sheth J. Parvatiyar A. The Evolution of Relationship Marketing International Business Review 4 1995 397-418
51. Sheth J. Parvatiyar A. Handbook of Relationship Marketing 2000 Sage London
52. Shoemaker S. Lewis R. Customer Loyalty: The Future of Hospitality Marketing Hospitality Management 18 1999 345-370