Assessing the web-based destination marketing activities: A relationship marketing perspective

Journal of Hospitality and Leisure Marketing

Volumn 18, Issue 4, 2009, Pages 421-444

  Cobos, Liza M ^a   Wang, Youcheng ^a   Okumus, Fevzi ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Convention and visitor s bureaus; Destination marketing; Relationship marketing; Tourism marketing; Web based marketing

Indexed keywords

EID: 85010572879     PISSN: 19368623     EISSN: 15410897     Source Type: Journal    
DOI: 10.1080/19368620902799643     Document Type: Article

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