User generated brands and their contribution to the diffusion of user innovations

Research Policy

Volumn 42, Issue 6-7, 2013, Pages 1197-1209

  Füller, Johann ^a   Schroll, Roland ^a   Von Hippel, Eric ^b  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Brand value; Innovation communities; Product diffusion; User innovation; User generated brands

Indexed keywords

CURRICULA; PEER TO PEER NETWORKS;

BRAND VALUES; INNOVATION COMMUNITIES; PRODUCT DIFFUSION; USER INNOVATION; USER-GENERATED;

DIFFUSION;

EID: 84878892638     PISSN: 00487333     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.respol.2013.03.006     Document Type: Article

References (105)

1. D.A. Aaker Managing Brand Equity 1991 The Free Press New York, NY
2. D.A. Aaker Building Strong Brands 1996 The Free Press New York, NY
3. J.L. Aaker Dimensions of brand personality Journal of Marketing Research 34 1997 347 356
4. J.L. Aaker, S. Fournier, and S.A. Brasel When good brands do bad Journal of Consumer Research 31 2004 1 16
5. A.C. Ahuvia Beyond the extended self: loved objects and consumers' identity narratives Journal of Consumer Research 32 2005 171 184
6. K.L. Ailawadi, D.R. Lehmann, and S.A. Neslin Revenue premium as an outcome measure of brand equity Journal of Marketing 67 2003 1 17
7. N. Alexander Brand authentication: creating and maintaining brand auras European Journal of Marketing 43 2009 551 562
8. T.M. Amabile Motivating creativity in organizations: on doing what you love and loving what you do California Management Review 40 1997 39 58
9. Apache The Apache Software Foundation Board of Directors Meeting Minutes 2009 Apache Software Foundation Available at: http://www.apache.org/foundation/ records/minutes/2009/board-minutes-2009-11-18.txt
10. Apache ApacheCon - General Information 2012 Apache Software Foundation Available at: http://wiki.apache.org/apachecon/
11. Apache Community Central 2012 Apache Software Foundation Available at: http://people.apache.org/
12. Apache Incubator Branding Guide 2012 Apache Software Foundation Available at: http://incubator.apache.org/guides/branding.html
13. R.P. Bagozzi, and Y. Yi On the evaluation of structural equation models and hypothesis testing Journal of the Academy of Marketing Science 16 1988 74 94
14. C. Baldwin, C. Hienerth, and E. von Hippel How user innovations become commercial products: a theoretical investigation and case study Research Policy 35 2006 1291 1313
15. C. Baldwin, and E. von Hippel Modeling a paradigm shift: from producer innovation to user and open collaborative innovation Organization Science 22 2011 1399 1417
16. T.F. Barry, and D.J. Howard A review and critique of the hierarchy of effects in advertising International Journal of Advertising 9 1990 121 135
17. R. Belk Possessions and the extended self Journal of Consumer Research 17 1988 127 140
18. Y. Benkler The Wealth of Networks: How Social Production Transforms Markets and Freedom 2006 Yale University Press New Haven, CT
19. P.L. Berger Sincerity and authenticity in modern society Public Interest 31 1973 81 90
20. P. Berthon, M.B. Holbrook, J.M. Hulbert, and L.F. Pitt Viewing brands in multiple dimensions MIT Sloan Management Review 48 2007 37 43
21. M.B. Beverland Crafting brand authenticity: the case of luxury wines Journal of Management Studies 42 2005 1003 1029
22. M.B. Beverland, and F.J. Farrelly The quest for authenticity in consumption: consumers' purposive choice of authentic cues to shape experienced outcomes Journal of Consumer Research 36 2010 838 856
23. D. Borchers Premium-Cola: Werbung geht nur auf die Nerven. OnetoOne: Dialog über alle Medien 2012 Available at: http://www.onetoone.de/index. php?Artikel=Premium-Cola-Werbung-geht-nur-auf-die-Nerven-21914
24. M.B. Brewer The social self: on being the same and different at the same time Personality and Social Psychology Bulletin 17 1991 475 482
25. S. Brown, R.V. Kozinets, and J.F. Sherry Teaching old brands new tricks: retro branding and the revival of brand meaning Journal of Marketing 67 2003 19 33
26. B.A. Carroll, and A.C. Ahuvia Some antecedents and outcomes of brand love Marketing Letters 17 2006 79 89
27. B. Cova Community and consumption: towards a definition of the linking value of product or services European Journal of Marketing 31 1997 297 316
28. B. Cova, and D. Dalli From communal resistance to tribal value creation 1st International Conference on Consumption and Consumer Resistance Paris 2008
29. B. Cova, and T. White Counter-brand and alter-brand communities: the impact of web 2.0 on tribal marketing approaches Journal of Marketing Management 26 2010 256 270
30. E. Coyler That's rich: Redefining luxury brands. brandchannel.com 2005 Available at: http://www.brandchannel.com/features-effect.asp?pf-id=267
31. J.W. Creswell Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 2003 Sage Publications Thousand Oaks, CA
32. N.K. Denzin, and Y.S. Lincoln The Sage Handbook of Qualitative Research 1994 Sage Publications Thousand Oaks, CA
33. N. Donthu, and D. Gilliland The infomercial shopper Journal of Advertising Research 36 1996 69 76
34. D.C. Edelman Branding in the digital age: you're spending your money in all the wrong places Harvard Business Review 88 2010 62 69
35. A.C. Edmondson, and S.E. McManus Methodological fit in management field research Academy of Management Review 32 2007 1155 1179
36. K. Edwards The interplay of affect and cognition in attitude formation and change Journal of Personality and Social Psychology 59 1990 202 216
37. T. Erdem, and J. Swait Brand equity as a signaling phenomenon Journal of Consumer Psychology 7 1998 131 157
38. T. Erdem, J. Swait, and A. Valenzuela Brands as signals: a cross-country validation study Journal of Marketing 70 2006 34 49
39. C. Fornell, and D.F. Larcker Evaluating structural equation models with unobservable variables and measurement error Journal of Marketing 18 1981 39 50
40. S. Fournier Consumers and their brands: developing relationship theory in consumer research Journal of Consumer Research 24 1998 343 373
41. N. Franke, and S. Shah How communities support innovative activities: an exploration of assistance and sharing among end-users Research Policy 32 2003 157 178
42. J. Füller, M. Lüdicke, and G. Jawecki How brands enchant: Insights from observing community driven brand creation A.Y. Lee, D. Soman, Advances in Consumer Research 35 2007 Association for Consumer Research
43. Füller, J.; von Hippel, E.; 2008. Costless creation of strong brands by user communities: implications for producer-owned brands. MIT Sloan School of Management Working Paper No. 4718-09. Available at: http://papers.ssrn.com/ sol3/papers.cfm?abstract-id=1275838.
44. K. Grayson, and R. Martinec Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings Journal of Consumer Research 31 2004 296 312
45. E.L. Grubb, and G. Hupp Perception of self, generalized stereotypes and brand selection Journal of Marketing Research 5 1968 58 63
46. S. Haefliger, P. Jäger, and G. von Krogh Under the radar: industry entry by user entrepreneurs Research Policy 39 2010 1198 1213
47. J.F. Hair, W.C. Black, B.J. Babin, R.E. Anderson, and R.L. Tatham Multivariate Data Analysis 2006 Pearson Prentice Hall Upper Saddle River, NJ
48. M. Helgeson J. g. Supphellen A conceptual and measurement comparison of self-congruity and brand personality International Journal of Market Research 46 2004 205 233
49. J.E. Henderson, and W.K. Hoy Leader Authenticity: The Development and Test of an Operational Measure 1982 Annual Meeting of the American Educational Research Association New York
50. Hienerth, C.; von Hippel, E.; Jensen, M.B.; 2012. Innovation as consumption: analysis of consumers' innovation efficiency. MIT Sloan School Working Paper 4926-11. Available at: http://papers.ssrn.com/sol3/papers.cfm? abstract-id=1916319.
51. D.B. Holt Why do brands cause trouble? A dialectical theory of consumer culture and branding Journal of Consumer Research 29 2002 70 90
52. L.B. Jeppesen, and M.J. Molin Consumers as co-developers: learning and innovation outside the firm Technology Analysis & Strategic Management 15 2003 363 383
53. R.M. Johnson, and K.A. Olberts Using conjoint analysis in pricing studies: is one price variable enough? American Marketing Association Advanced Research Technique Forum Conference 1991
54. F.D. Jones A survey technique to measure demand under various pricing strategies Journal of Marketing 39 1975 75 77
55. S.M. Kates The dynamics of brand legitimacy: an interpretive study in the gay men's community Journal of Consumer Research 31 2004 455 464
56. K.L. Keller Conceptualizing, measuring, and managing customer-based brand equity Journal of Marketing 57 1993 1 22
57. K.L. Keller Strategic Brand Management: Building, Measuring, and Managing Brand Equity 3rd ed. 2008 Pearson Education Upper Saddle River, NJ
58. K.L. Keller, and D.R. Lehmann The brand value chain: optimizing strategic and financial brand performance Marketing Management 12 2003 26 31
59. N. Klein No Logo 2000 Vintage Canada
60. P. Kotler Marketing Management 1997 Prentice-Hall Upper Saddle River, NJ
61. R.V. Kozinets Can consumers escape the market? Emancipatory illuminations from burning man Journal of Consumer Research 29 2002 20 38
62. M.S.W. Lee, J. Motion, and D. Conroy Anti-consumption and brand avoidance Journal of Business Research 62 2009 169 180
63. T.W. Leigh, C. Peters, and J. Shelton The consumer quest for authenticity: the multiplicity of meanings within the MG subculture of consumption Journal of the Academy of Marketing Science 34 2006 481 493
64. C. Lettl, C. Herstatt, and H.G. Gemuenden Users' contributions to radical innovation: evidence from four cases in the field of medical equipment technology R&D Management 36 2006 251 272
65. Lübbermann, U.; 2011. Wir hacken die Wirtschaft, TEDxRheinhessen Talk. Available at: http://tedxrheinhessen.de/uwe-luebbermann/.
66. M.K. Lüdicke, C.J. Thompson, and M. Giesler Consumer identity work as moral protagonism: how myth and ideology animate a brand mediated moral conflict Journal of Consumer Research 36 2010 1016 1032
67. C. Lüthje, and C. Herstatt The lead user method: an outline of empirical findings and issues for future research R&D Management 34 2004 553 568
68. C. Lüthje, C. Herstatt, and E. von Hippel User-innovators and local information: the case of mountain biking Research Policy 34 2005 951 965
69. C. Mathwick, C. Wiertz, and K. de Ruyter Social capital production in a virtual P3 community Journal of Consumer Research 34 2008 832 849
70. J.A. Maxwell Qualitative Research Design: An Interactive Approach 2005 Sage Publications Thousand Oaks, CA
71. J.H. McAlexander, J.W. Schouten, and H.F. Koenig Building brand community Journal of Marketing 66 2002 38 54
72. A.M. Muñiz, and T.C. O'Guinn Brand community Journal of Consumer Research 27 2001 412 432
73. A.M. Muñiz, and H.J. Schau Vigilante marketing and consumer-created communications Journal of Advertising 36 2007 35 50
74. Netcraft August 2012 Web Server Survey 2012 Netcraft Ltd. Available at: http://news.netcraft.com/archives/2012/08/02/august-2012-web-server-survey.html
75. K.A. Neuendorf The Content Analysis Handbook 2002 Sage Publications Thousand Oaks, CA
76. S. O'Mahony Guarding the commons: how community managed software projects protect their work Research Policy 32 2003 1179 1198
77. S. Ogawa, and F.T. Piller Reducing the risks of new product development MIT Sloan Management Review 47 2006 65 71
78. R. Ohanian Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness Journal of Advertising 19 1990 39 52
79. P. Oliveira, and E. von Hippel Users as service innovators: the case of banking services Research Policy 40 2011 806 818
80. R. Pappu, P.G. Quester, and R.W. Cooksey Consumer-based brand equity: improving the measurement - empirical evidence Journal of Product & Brand Management 14 2005 143 154
81. J. Pinnell, and P. Olson Using Choice Based Conjoint to Assess Brand Strength and Price Sensity 1996 Sawtooth Software Research Paper Series Sequim, WA
82. L.F. Pitt, R.T. Watson, P. Berthon, D. Wynn, and G. Zinkhan The penguin's window: corporate brands from an open-source perspective Journal of the Academy of Marketing Science 34 2006 115 127
83. P.M. Podsakoff, S.B. MacKenzie, J.-Y. Lee, and N.P. Podsakoff Common method biases in behavioral research: a critical review of the literature and recommended remedies Journal of Applied Psychology 88 2003 879 903
84. J. Preston A new ladies' home journal, written mostly by readers New York Times - Media Decoder Blog 2012 Available at: http://mediadecoder.blogs. nytimes.com/2012/01/15/a-new-ladies-home-journal-written-mostly-by-readers/
85. Raasch, C.; von Hippel, E.; 2012. Modeling interactions between user and producer innovation: user-contested and user-complemented markets. Working Paper. Available at: http://ssrn.com/abstract=2079763.
86. E.B. Roberts Managing invention and innovation Research-Technology Management 50 2007 35 54
87. E.M. Rogers New product adoption and diffusion Journal of Consumer Research 2 1976 290 301
88. E.M. Rogers Diffusion of Innovations 5th ed. 2003 The Free Press New York, NY
89. H.J. Schau, A.M. Muñiz, and E.J. Arnould How brand community practices create value Journal of Marketing 73 2009 30 51
90. J.W. Schouten, J.H. McAlexander, and H.F. Koenig Transcendent customer experience and brand community Journal of the Academy of Marketing Science 35 2007 357 368
91. R. Sethuraman, and C. Cole Factors influencing the price premiums that consumers pay for national brands over store brands Journal of Product & Brand Management 8 1999 340 351
92. Shah, S.; 2000. Sources and patterns of innovation in a consumer products field: innovations in sporting equipment. MIT Sloan School of Management Working Paper. Available at: http://opensource.mit.edu/papers/shahsportspaper. pdf.
93. S.K. Shah, and M. Tripsas The accidental entrepreneur: the emergent and collective process of user entrepreneurship Strategic Entrepreneurship Journal 1 2007 123 140
94. Shah, S.; Tripsas, M.; 2012. When do user innovators start firms? A theory of user entrepreneurship. Harvard Business School Entrepreneurial Management Working Paper No. 12-078, Available at: http://papers.ssrn.com/sol3/ papers.cfm?abstract-id=2016384.
95. M.J. Sirgy, D. Grewal, T. Mangleburg, J. Park, K. Chon, B.C.C. Johar, and J.S.H. Berkman Assessing the predictive validity of two methods of self-image congruence Journal of the Academy of Marketing Science 25 1997 229 241
96. M.R. Solomon Consumer Behavior - Buying, Having and Being 2011 Pearson Upper Saddle River, NJ
97. P.E. Spector Method variance in organizational research - truth or urban legend? Organizational Research Methods 9 2006 221 232
98. A. Tashakkori, and C. Teddlie Mixed Methodology: Combining Qualitative and Quantitative Approaches 1998 Sage Publications Thousand Oaks, CA
99. A. Tashakkori, and C. Teddlie Handbook of Mixed Methods in Social & Behavioral Research 2003 Sage Publications Thousand Oaks, CA
100. C.J. Thompson, A. Rindfleisch, and Z. Arsel Emotional branding and the strategic value of the doppelgänger brand image Journal of Marketing 70 2006 50 64
101. D. Vakratsas, and T. Ambler How advertising works: what do we really know? Journal of Marketing 63 1999 26 43
102. E. von Hippel Democratizing Innovation 2005 MIT Press Cambridge, MA
103. E. von Hippel Horizontal innovation networks - by and for users Industrial and Corporate Change 16 2007 293 315
104. A. Wipperfürth Brand Hijack: Marketing Without Marketing 2005 Portfolio New York, NY
105. R.B. Zajonc Attitudinal effects of mere exposure Journal of Personality and Social Psychology 9 1968 1 27