Grafting brand authenticity: The case of luxury wines

Journal of Management Studies

Volumn 42, Issue 5, 2005, Pages 1003-1029

  Beverland, Michael B ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22544459071     PISSN: 00222380     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1467-6486.2005.00530.x     Document Type: Review

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