How brands enchant: Insights from observing community driven brand creation

Advances in Consumer Research

Volumn 35, Issue , 2008, Pages 359-366

  Füller, Johann ^a   Luedicke, Marius K ^a   Jawecki, Gregor ^a  

^a UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052861993     PISSN: 00989258     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

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