Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings

Journal of Consumer Research

Volumn 31, Issue 2, 2004, Pages 296-312

  Grayson, Kent ^a   Martinec, Radan ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b member of the Photography and the Archive Research Centre   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 8744246490     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/422109     Document Type: Article

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