Viewing brands in multiple dimensions

MIT Sloan Management Review

Volumn 48, Issue 2, 2007, Pages

  Berthon, Pierre ^a   Holbrook, Morris B ^b   Hulbert, James M ^b,c,d   Pitt, Leyland F ^e,f  

^a BENTLEY COLLEGE   (United States)

^b Graduate School of Business ^*  (United States)

^c UNIVERSITY OF READING   (United Kingdom)

^d Peking University   (China)

^e SIMON FRASER UNIVERSITY   (Canada)

^f SIMON FRASER UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846509253     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (15)

1. CAR, September 2005, 51.
2. D. Ball, "Flavor Experiment for KitKat Leaves Nestlé With a Bad Taste," Wall Street Journal, Sunday, July 7, 2006, sec. A, p.1.
3. P. Berthon, M.B. Holbrook and J.M. Hulbert, "Understanding and Managing the Brand Space," MIT Sloan Management Review 44, no. 2 (winter 2003): 49-54.
4. N. Klein, "No Logo: Taking Aim at the Brand Bullies" (New York: Picador, 2000).
5. A. Chaudhuri and M.B. Holbrook, "The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty," Journal of Marketing 65, no. 2 (April 2001): 81-93.
6. F. E. Webster, Jr., "Understanding the Relationships Among Brands, Consumers, and Resellers," Journal of the Academy of Marketing Science 28, no. 1 (winter 2000): 17-23.
7. "Death of the Brand Manager," The Economist, April 9, 1994, 67-68.
8. B. Morris, "The Brand's the Thing," Fortune 133, no. 4 (March 4, 1996): 28-38.
9. K.R. Popper, "Objective Knowledge: An Evolutionary Approach," (Oxford: Oxford University Press, 1979, rev. ed.); and K.R. Popper and J.C. Eccles, "The Self and Its Brain" (New York: Springer International, 1979).
10. K.R. Popper, "Knowledge and the Body-Mind Problem: In Defence of Interaction," ed. M.A. Notturmo, (London: Routledge, 1994).
11. A.M. Muniz, Jr., and H.J. Schau, "Religiosity in the Abandoned Apple Newton Brand Community," Journal of Consumer Research 31, no. 4 (2005): 737-747.
12. See for example, J.C. Ellert, D.G. Hyde and J.P. Killing, "Nestlé-Rowntree (A)," IMD Case 0111 (Lausanne, Switzerland: International Institute for Management Development, 2002).
13. T. Rozhon, "Men Ask: Who Needs to Buy Clothes," New York Times, Sunday, June 8, 2003, sec. 3, p.1.
14. J.W. Schouten and J.H. McAlexander, "Subcultures of Consumption: An Ethnography of the New Bikers," Journal of Consumer Research 22, no. 1 (1995): 43-62.
15. Y. Benkler, "Coase's Penguin, or Linux and the Nature of the Firm," The Yale Law Journal 112, no. 3 (2002):369-446.