Brand authentication: Creating and maintaining brand auras

European Journal of Marketing

Volumn 43, Issue 3-4, 2009, Pages 551-562

  Alexander, Nicholas ^a  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

Author keywords

Brands; Heritage; Product positioning

Indexed keywords

EID: 69849111541     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910935578     Document Type: Article

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