Willingness-to-punish the corporate brand for corporate social irresponsibility

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1822-1830

  Sweetin, Vernon H ^a   Knowles, Lynette L ^b   Summey, John H ^b   McQueen, Kand S ^a  

^a INDIANA STATE UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Brand personality dimension; Consumer stakeholder group; Consumer's CSR association; Consumer's willingness to punish; Corporate social irresponsibility; Corporate social responsibility

Indexed keywords

EID: 84878649721     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.02.003     Document Type: Article

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