Anti-branding on the internet

Journal of Business Research

Volumn 62, Issue 11, 2009, Pages 1119-1126

  Krishnamurthy, Sandeep ^a   Kucuk, S Umit ^a  

^a UNIVERSITY OF WASHINGTON BOTHELL   (United States)

Author keywords

Anti consumption; Branding; Hate sites; Internet; Online consumption

Indexed keywords

EID: 69749106603     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.09.003     Document Type: Article

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