Normative perspectives for ethical and socially responsible marketing

Journal of Macromarketing

Volumn 26, Issue 2, 2006, Pages 154-177

  Laczniak, Gene R ^a   Murphy, Patrick E ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Ethical marketing; Marketing ethics; Marketing norms and values; Normative marketing theory; Socially responsible marketing

Indexed keywords

EID: 33750848016     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706290924     Document Type: Article

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