Social responsibility as a unique dimension of brand personality and consumers' willingness to reward

Psychology and Marketing

Volumn 25, Issue 6, 2008, Pages 538-564

  Madrigal, Robert ^a   Boush, David M ^a  

^a UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49049120818     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20224     Document Type: Article

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